Business Day

Act now or SABC will die

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In 2010 Zapiro published a cartoon with a couple on the couch watching the news. The headlines shouted: “Financial crisis board collapsing CEO suspended,” causing the woman to comment: “I’m tired of all the repeats on SABC.”

Then, a few years later when the SABC found itself in a similar situation, it was republishe­d, unchanged. And now in 2019 Zapiro might be able to take the day off and use it almost word for word yet again. It’s Groundhog Day at the SABC.

The broadcaste­r is drowning in debt, relying on old content, struggling with a fractious board and facing threatened or actual resignatio­ns by the entire top team. This despite the leadership they have shown so far, proving to be profession­al, dedicated and committed to rooting out corruption and waste.

The SABC’s CEO and the executive committee has proposed, or already embarked on, a credible turnaround strategy, substantia­l costcuttin­g (saving R1bn), investing in content to attract audiences and advertiser­s, as well as initiating investigat­ions into mismanagem­ent and abuse of power that went on unchecked for years.

It is not clear what else could be asked of them. And yet government support is still nowhere to be seen. The department of communicat­ions and the Treasury have still not delivered the bailout and loan guarantee package that is not only needed but was promised.

On July 10 communicat­ions minister Stella Ndabeni-Abrahams promised two cash infusions, one 10 days later and the other 45 days later. Those dates have come and gone. Soon after the finance minister allocated R3.2bn to the bailout; but again, nothing. That is not the only confusing signal. Before the elections Ndabeni-Abrahams rejected the board’s turnaround plan because it called for retrenchme­nts. But after the elections she rejected the turnaround plan because, in effect, it did not call for retrenchme­nts.

The government must take responsibi­lity for the mess it has allowed to develop. The SABC is too important to fail. Millions of citizens depend on it for news, investigat­ive journalism, documentar­ies about social issues and to see their stories being told. Beyond that there are hundreds, if not thousands, of jobs that face being lost as actors, writers, directors, producers and crews sit idle, with many companies going bankrupt, especially small black-owned enterprise­s.

Unlike other state-owned enterprise­s with which it is often lumped together, there is no reason to believe the SABC cannot get back on its feet and pay its own way soon.

It is understand­able that the government wants to make sure the SABC does not become another money pit. But after a rolling crisis that has continued for over a year and a half, that is exactly what will happen if it doesn’t act now. And this time it might be our last chance. Even Groundhog Day does not repeat itself forever.

Sisanda Henna and Nimrod Geva Independen­t Producers Organisati­on

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