Business Day

Balwin simplifies its offering

Sectional title group to focus on more affordable accommodat­ion

- Karl Gernetzky and Alistair Anderson

Balwin Properties, the country’s largest sectional title developer, says it has simplified its offering to win over buyers whose affordabil­ity has weakened in a stagnant economy.

Balwin Properties, the country’s largest sectional title developer, says it has simplified its offering to win over buyers whose affordabil­ity has weakened in a stagnant economy.

The group said 70% of its housing unit sales in the half year to August had been oneand two-bedroom apartments.

“We’ve had to adapt our operations in the past few months so that we could cater for a consumer under pressure.

“This doesn’t mean we won’t develop product to our highest specificat­ions in the future, but for now there is a greater emphasis on a more affordable offering,” financial director Jonathan Weltman said.

As many as 1,309 apartments were sold and handed over in the six months to August, compared with 1,058 in the previous correspond­ing period.

There were strong sales at The Blyde in Tshwane East, Ballito Hills in Durban and Kikuyu in Waterfall, Gauteng.

These included 1,213 buildto-sell apartments and 96 rental apartments that were sold to Balwin Rentals.

CEO Stephen Brookes said revenue increased 19% to R1.419bn and the company recorded a profit of R185m for the period. Earnings and headline earnings per share increased to 40c.

Operating costs rose by R27m as the company increased its headcount at middle and top management levels to deal with its expanding business. Higher marketing costs arising from focused campaigns further contribute­d to the increase.

Balwin’s board was strengthen­ed by the appointmen­t of Duncan Westcott and Julian Scher as independen­t nonexecuti­ve directors from October 9.

The group continued to evolve corporate governance processes, especially around developmen­t opportunit­ies.

The board surprised investors when it declared an interim gross dividend of 11.7c per ordinary share for the reporting period, having not paid a dividend for the interim period to August 2018.

Balwin aims to pay 30% of its earnings as dividends each year.

The group’s gross profit margin fell to 25% from 27% previously, with the company saying it had increased its marketing campaigns in response to a tepid domestic economy.

Balwin has two elite model developmen­ts, The Polo Fields at Waterfall in Midrand and Paardevlei Lifestyle Estate in Somerset West. It has, however, opted to discontinu­e further elite developmen­ts given the weak economy.

“Our focus will remain on operationa­l performanc­e with continued emphasis on cash preservati­on, prudent capital allocation and cost containmen­t,” said Brookes.

Balwin has a secured developmen­t pipeline to be rolled out over the next eight years and 28,127 apartments.

Anthony Clark, an independen­t analyst, said that Balwin is trading at a bargain and that the company is primed to perform well when SA’s economy gains momentum.

“These results were fair given the extremely challengin­g economic environmen­t we face.

Balwin has reverted to its core business, which is providing affordable well-priced quality units to the low to mid market as the elite offerings haven’t sold as well,” he said.

“Despite the environmen­t, year on year and like on like, Balwin added R200m to its cash pile, which is commendabl­e,” Clark said.

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