Business Day

Optimistic leaders are exactly what the world needs now

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● Purposeful optimism is not easy, especially in a time of pervasive negativity. But there are innumerabl­e positive developmen­ts to celebrate. Tech and human-centric advancemen­ts mean there’s never been a better time to invest in opportunit­y — especially opportunit­ies to make a real positive impact on the world.

Nersan Naidoo, CEO of Sanlam Investment­s, believes purposeful optimism is a practical philosophy and process that opens minds and helps create healthy dialogue around innovation, possibilit­ies and opportunit­y.

Importantl­y, this catalyses resilience, alongside other sustainabl­e benefits:

● A 2019 article in Harvard Business Review (HBR) shows a link between optimism and financial health. Author Michelle Gielan conducted studies showing that optimism was found to ‘propel positive action’ by promoting a solution-focused mindset.

Gielan also did a study with Frost that showed optimists experience better financial health than pessimists.

● Several studies, including one by the University of Oklahoma, equate entreprene­urial optimism with successful business start-ups and growth.

● Nature journal published a study that shows optimists tend to think more creatively as they’re not limited by negative constraint­s.

● Another study in Sage Journal shows optimists tend to persevere despite setbacks.

“Optimism becomes a self-fulfilling prophecy because if you look hard enough, use enough innovation, and refuse to give up, you’ll ultimately yield the fruit of that positive thinking: in our case, new sources of alpha for our clients and the industry itself,” Naidoo elaborates.

Optimism with purpose

Sydney Mbhele, CEO of Sanlam Brand, says there’s a rallying cry for businesses to be bastions of social good and

enforcers of positive change. “We need to do what we can to re-anchor ourselves; to appreciate what we have while coming up with real solutions to the challenges South Africans face. In 1994, we negotiated a new South Africa. Since then, there have been many times we’ve come together to move this country to the next level of growth.”

As found in the HBR study, optimism instils a solution-focused mindset and propels positive action. For example, investing in Climate Fund Managers’ Climate Investor One debut investment vehicle means you help serve electricit­y to 13 million people, avoid the emission of 2 million tons of carbon dioxide and create 10,000 jobs, while making good financial returns.

The rise of this kind of impact investing reflects a global optimism.

Naidoo concludes: “Within Sanlam Investment­s, we actively cultivate a dynamic culture of seeking out new opportunit­ies, even in the face of adverse market conditions. Now is the time to jump on these. Now is the time to change the narrative. Now is the time to be a force for good.”

 ??  ?? Nersan Naidoo, CEO of Sanlam Investment­s
Nersan Naidoo, CEO of Sanlam Investment­s

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