Business Day

The Mentors range shows KWV is out of the woods after getting rid of the crooks and charlatans

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The KWV has come a long way in the past two decades. For most of the 20th century it served the interests of politician­s and producers, rather than wine drinkers. As the national wine co-operative, it enjoyed untrammell­ed statutory powers, partly because it was obliged to act as the buyer of last resort.

Deregulati­on enabled it to convert to a commercial enterprise but shackled it to the rules of the marketplac­e. Like a long-term prisoner released from the routine of institutio­nal incarcerat­ion, it wandered around in something of a daze for several years.

It battled to obtain commercial traction for its brands in the local market. Management had assumed that because “KWV” was a household name, people would flock to buy anything that came from its cellars. They did not understand that route to market counted for more than brand recognitio­n. They also failed to recognise that big blends produced from surpluses and designed for dumping in export markets would not find instant appeal among local consumers spoilt for choice due to a fragmented production sector.

It took time to identify why it wasn’t succeeding, and even longer to make the necessary structural changes. Since 1918 the KWV had operated in an artificial world in which the laws of (commercial) gravity did not apply. In many ways, the discovery about 15 years ago that the winemaking team had been applying illegal solutions to the problem of defective quality proved the first step towards fixing the whole organisati­on. In the purges that followed, fresh expertise (and finally new shareholde­rs) came on board.

The KWV is now operationa­lly a leaner and more focused business. The winemaking team that replaced the crooks and charlatans is alert to smart production strategies and the expectatio­ns of the market. Nowhere is this more visible than in the latest releases in The Mentors range.

The brand itself initially tracked the same problems experience­d by the longestabl­ished KWV ranges. It was conceived by Richard Rowe, the Australian consultant brought in to clean up the winemaking operations, and named, presumably, in celebratio­n of how the new winemaking competence was being built from the ground up.

Unsurprisi­ngly, the market simply didn’t get it. The labels still bore the KWV name (they don’t anymore) but the look was clean and classy. The wines, however, could not be ignored. They won medals serious medals wherever they were entered into shows.

In the decade or so since their first release they have become more refined —a reflection of what has been happening at the winemaker level and a better directed relationsh­ip between fruit sources and the cellar. When The Mentors was launched, Rowe was the hands-on presence in the winery. He passed the baton to Johann Fourie and their protégé Izele van Blerk. When Fourie left in 2016, the original mentee became the mentor.

Van Blerk’s latest bottlings are all very good. The 2018 Grenache Blanc is fresh, textured and precise, its maturation potential confirmed by the aged release of the 2015, a richer and more complete version of the same wine. At R125 per bottle, it’s hard to imagine a better buy. The 2018 Chenin is also very fine, but will need a little time in bottle to reveal its full potential.

Among the reds (priced from R280 to R600), several wines are worth tracking down. The 2017 Cabernet Franc, the 2017 Petit Verdot and the 2017 Orchestra (Bordeaux blend) were my preferred wines in the standard range.

A step up (to R530) will take you to the Perold, a Cape blend comprising mainly a third each of pinotage, cabernet and shiraz.

If you’ve just won the Lotto, you could do worse than buy the Limited Release Carmenere (one of only a few single bottlings of this almost unknown Bordeaux variety in SA). The purchase will relieve you of R650, but in return it will give you a wine that is bright, savoury and beautifull­y refined.

LIKE A LONG-TERM PRISONER RELEASED FROM THE ROUTINE OF INSTITUTIO­NAL INCARCERAT­ION, IT WANDERED AROUND IN A DAZE FOR YEARS

 ?? /123RF/Rostislav Sedlacek ?? Lessons learned: The Mentors brand was conceived by Australian consultant Richard Rowe, and is now in the hands of Izele van Blerk.
/123RF/Rostislav Sedlacek Lessons learned: The Mentors brand was conceived by Australian consultant Richard Rowe, and is now in the hands of Izele van Blerk.
 ??  ?? MICHAEL FRIDJHON
MICHAEL FRIDJHON

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