Business Day

Producer, group hail e-cigarette tax

- Bekezela Phakathi Parliament­ary Writer phakathib@businessli­ve.co.za

The SA unit of cigarette group Philip Morris Internatio­nal has welcomed finance minister Tito Mboweni’s announceme­nt of the introducti­on of excise tax on heated tobacco products, which is at a lower rate than that of cigarettes.

The SA unit of cigarette group Philip Morris Internatio­nal has welcomed finance minister Tito Mboweni’s announceme­nt of the introducti­on of excise tax on heated tobacco products, which is at a lower rate than that of cigarettes.

The tobacco industry continues to face a rising number of challenges in SA, including increasing cigarette traffickin­g and an uncertain regulatory environmen­t.

In his budget speech on Wednesday, Mboweni said that in line with department of health policy, the government will start taxing heated tobacco products, for example hubbly bubbly. The rate will be set at 75% of the rate of cigarettes.

Electronic cigarettes, or so-called vapes, will be taxed from 2021.

Marcelo Nico, MD of Philip Morris SA, said that by creating this differenti­ation, Mboweni and his team recognise the role that taxation can play in encouragin­g adult smokers to switch to less harmful tobacco products.

“The best choice any smoker can make is to quit nicotine and tobacco entirely. Those who would otherwise continue smoking should change to a less harmful alternativ­e,” Nico said.

He said there is mounting evidence that regulating less harmful tobacco products differentl­y from cigarettes can reduce smoking rates to the overall benefit of public health.

“Cigarette smoking is the most harmful form of tobacco consumptio­n. Smokers deserve access to accurate informatio­n about less harmful alternativ­es. This new tax category is a step towards encouragin­g those who would otherwise continue smoking to change to less harmful alternativ­es,” Nico said.

He said Philip Morris’s investment in smoke-free alternativ­es will rise to R650m this year.

Globally the company has made a public commitment to replace cigarettes with less harmful products as soon as possible. Philip Morris Internatio­nal states that these products now constitute 92% of its research & developmen­t budget, 60% of its global commercial spend and 20% of revenues just five years after commercial­ising.

The National Council Against Smoking (NCAS) also welcomed the tax on e-cigarettes, saying the move will reduce youth use of the devices and prevent them from becoming addicted to nicotine and later switching to cigarettes.

“This tax brings SA in line with countries such as Kenya which already have a tax on e-cigarettes,” NCAS executive director Savera Kalideen said.

“It is in line with recommenda­tions from the World Health Organisati­on as an effective way to reduce health harm. It is also in line with the World Bank’s recommenda­tions to use tax on tobacco to reduce the health burden and bring in revenue to the fiscus.”

Kalideen said, however, the group was disappoint­ed with the increase of just 74c per packet of 20 cigarettes. “The increase brings the excise tax to R17.40 per packet and people who smoke nine cigarettes on average a day will only spend an additional R122 for the year.”

The government has long been pushing for legislatio­n meant to curb smoking.

The Control of Tobacco Products and Electronic Delivery Systems Bill seeks to control and ban smoking in public areas, limit the display of tobacco products at point of sale and introduce plain packaging of tobacco products.

The health department says stricter tobacco laws will reduce tobacco use and prevent millions of people dying from tobacco-related illnesses such as heart attacks and strokes.

The World Health Organisati­on has backed stricter tobacco laws in SA, saying they are consistent with the country’s obligation­s under the Framework Convention on Tobacco Control and bring SA back to the forefront of internatio­nal tobacco control best practice.

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