Business Day

Uber pleased to be part of efforts to improve transport in growing cities

Findings of Competitio­n Commission’s market inquiry is a step in the right direction for sustainabl­e developmen­t

- Alon Lits ● Lits is General Manager of Uber Sub-Saharan Africa.

ublic transport plays a critical role in economic and social developmen­t. It not only facilitate­s the movement of people but provides access to economic and social opportunit­ies and creates markets for consumers, producers and suppliers alike. The recognitio­n of this truth has become increasing­ly evident in the approach being taken by government­s across the world to deliver on their commitment to the achievemen­t of the UN sustainabl­e developmen­t goals (SDGs) — a set of 17 global developmen­t targets adopted by UN member countries in 2015 as a shared blueprint by which to achieve peace and prosperity for people and the planet by 2030.

As that deadline approaches, government­s are actively looking for ways to fast-track the work they are doing towards their SDG objectives. Building and maintainin­g sustainabl­e and effective transport sectors have emerged as a key pillar on which such developmen­t must take place.

Against this backdrop, the Competitio­n Commission’s recent market inquiry into landbased public passenger transport was a significan­t step in the right direction for the sustainabl­e developmen­t of SA’s public transport sector and the tens of millions of people who directly or indirectly depend on it for their livelihood­s.

Given the vital role both the metered taxi and e-hailing industries play in the country’s public transport sector, and the challenges both have faced in recent years, it was heartening that a good portion of the inquiry was devoted to investigat­ing these industries.

Of particular significan­ce is the very positive approach taken by the commission in its recommenda­tion to remove area restrictio­ns. By allowing all transport operators to move freely around cities, access to economic opportunit­ies is increased, for them and their riders.

The safety of riders and drivers has long been a concern within the public transport sector as a whole, and we fully endorse the commission’s recommenda­tion for the establishm­ent of a specialise­d division within the SA Police Service that will focus specifical­ly on dealing with public transport safety-related matters.

Of course, all stakeholde­rs in the public transport sector have a vital role to play in making safety a top priority and working together to ensure no harm comes to users.

PThis is especially true in a situation where safety concerns arise as a result of tensions between old and new participan­ts in the sector. Uber has embraced its responsibi­lity for resolving these issues and we have introduced a variety of safety measures such as an in-app emergency button and, most recently, our PIN code verificati­on feature, to help lessen the risks to both drivers and riders.

We are cautiously optimistic that the continued efforts to unite all participan­ts in public transport in a shared commitment to a safe and secure sector will soon yield positive results, hopefully in the form of a fully representa­tive industry body to deal with safety-related matters.

It was also pleasing to note that the commission’s findings highlighte­d the persisting issue of licensing backlogs, and recommende­d that all pending applicatio­ns be finalised expeditiou­sly. This approach reinforces Uber’s long-standing view of the broken licensing system, which is that all stakeholde­rs and affected parties must make themselves more open to a collaborat­ive approach to resolving the numerous licensing process and infrastruc­ture challenges that are still causing often lengthy delays in issuing operating licences.

We are convinced that this is not an irresolvab­le issue. But it does require a willingnes­s to work together to identify and implement workable solutions. In the interim we are doing as much as we can to make the licence applicatio­n process easier for drivers and enable them to use the Uber app without any limitation­s. We believe that this aligns with the recommenda­tions of the Competitio­n Commission.

Unfortunat­ely, the report also contained a few areas of concern, especially relating to the metered and e-hailing industries. The most notable of these was the commission’s findings relating to apparently declining driver earnings. The inquiry erroneousl­y compared the minimum fares for two separate Uber products, which have independen­t pricing, namely uberX in 2014 and uberBlack fares in 2013. It also does not take into account temporary versus permanent pricing.

The appropriat­e comparison for uberX fares is R15 net earnings per minimum fare trip in 2014, versus R18.75 today on minimum fare trips only.

It is important to note that minimum fare trips only make up a small percentage of overall trips in the city.

In a country entering economic lockdown where thousands of jobs are being shed and economic conditions continue to worsen, Uber has produced more than 13,000 active and sustainabl­e economic opportunit­ies. And given the important role transport will play in enabling them to sustain an income when the lockdown is lifted, the cost and flexibilit­y of transport should never be allowed to become prohibitiv­e.

As noted by the commission, Uber has begun to limit its intake of new drivers. This is essentiall­y a form of self-regulation and is based on our assessment of the required balance between supply and demand. In addition to helping to stabilise the income opportunit­ies of existing drivers, the introducti­on of a new vehicle onboarding waiting list ensures our driver partnershi­ps are fair and equitable.

Uber is also pleased that the commission has made no recommenda­tions regarding the capping of fares, as this allows us to retain our proven pricing model, which balances the needs and affordabil­ity criteria of riders with the earnings potential of drivers. We continue to do as much as possible to enhance the earnings potential of drivers, and leverage innovative rewards such as fuel rebates, cellphone deals and special offers on vehicle maintenanc­e to help them

Given the widely accepted projection that by 2050 two-thirds of the world’s population will live in its cities, an effective and accessible public transport sector is essential for every city. Technology, innovation and collaborat­ion are the non-negotiable cornerston­es on which such wellfuncti­oning transport sectors must be built.

When Uber entered the SA market as the first e-hailing company, it demonstrat­ed the potential that technology offers to transform transport for the good of all citizens, and we continue to adapt, refine and enhance our technology-driven model to expand that positive effect.

We remain committed to working with the driver community, local and national government bodies and regulators to help build a sustainabl­e public transport sector that maximises socioecono­mic developmen­t, creates opportunit­ies for the country and its citizens, and forms the backbone of sustainabl­e SA cities for the future.

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