Business Day

Aid seems remote as small firms brace for big freeze

• Relief of R500m is available but process is confused

- Lynley Donnelly Economics Writer donnellyl@businessli­ve.co.za

Even before the announceme­nt of the nationwide lockdown, which will shutter SA businesses for three weeks, Winny Makhomboth­i, owner of a small nail and beauty salon in Melville, Johannesbu­rg, had lost 90% of her clients in two weeks.

This was despite stocking up on sanitiser and cleaning products, wearing face masks and gloves and washing her hands so often they were rubbed raw. Clients were simply afraid in the face of the spreading coronaviru­s, and her diary emptied out.

On a particular­ly bad day last week she made R60, a fraction of what she needs to cover her overheads, including the salary she pays to one employee.

The salon has been in business since 2016, when Makhomboth­i struck out on her own and has been doing well enough to get by. “I was not making huge profit, but I was OK,” she said.

But with the virus? “It’s going to stop my living, this thing,” she told Business Day.

Makhomboth­i is one of the many small businesses across the country which will bear the brunt of the lockdown announced by President Cyril Ramaphosa on Monday.

Though necessary to halt the spread of the coronaviru­s and avert overwhelmi­ng the healthcare system, the lockdown will have a debilitati­ng effect on an economy that had fallen into a recession by the end of 2019.

According to informatio­n from the Small Business Institute (SBI), small businesses make up about 98.5% of the firms in SA, while formal micro, small and medium-sized firms employ 3.9-million people — 28% of all formally employed people.

SA, with an unemployme­nt rate at a record highs of nearly 30%, cannot afford to have these firms close and never reopen after the lockdown.

To the government’s credit, the economic support package announced by Ramaphosa carried with it clear commitment­s to target small firms. These included R500m to be made immediatel­y available to assist small and medium enterprise­s in distress through a simplified applicatio­n process.

The reality of that applicatio­n process has, however, been less simple than hoped for.

After the lockdown declaratio­n, small business developmen­t minister Khumbudzo Ntshavheni announced two facilities intended to help SMEs cope. The first is a business growth and resilience facility to support businesses that make supplies needed to support the fight of the virus — including medical and hygiene products — but also food manufactur­ers, to help ensure food security.

The department also gave details of an SME relief finance scheme, which will make working capital funding available to small businesses that are 100% SA-owned and employ 70% locally.

Before the announceme­nt, speculatio­n swirled that this support would be available only to 51% black-owned firms. But Ntshavheni told the media that “we are supporting all small business in SA across the demographi­c spread of our population”.

The speculatio­n on ownership was “fake news”.

She followed her comments with the statement, saying: “We will make sure that there is geographic spread and demographi­c spread that is representa­tive.”

The department would give priority to businesses owned by women, youth and people with disabiliti­es.

The lack of outright clarity on the qualifying criteria has prompted DA interim leader John Steenhuise­n to write to Ramaphosa calling for an end to the “barrage of mixed messages on the eligibilit­y of businesses seeking relief — particular­ly around the racial requiremen­ts of these businesses”.

He said fear was fuelled by a leaked document from the department outlining the support measures, which indicated that 51% black ownership would be a requiremen­t for support.

MEANS-BASED CRITERIA

“Despite being disingenuo­usly dismissed as ‘fake news’, this was clearly considered a requiremen­t until recently,” said Steenhuise­n in the letter.

“On the department’s website applicants are required to answer questions on shareholde­rs, race and gender.”

Steenhuise­n also said comments by Ntshavheni that “demographi­c representi­vity” would be considered equated to imposing BEE requiremen­ts on funding applicants. He asked Ramaphosa to apply meansbased criteria for relief assistance, starting by assisting “the most distressed businesses and work our way up the chain from there”.

To add to public frustratio­n, the website where small businesses must register to apply for funding has been plagued by technical problems.

Makhomboth­i told Business Day she applied for assistance though the website initially sent several error messages before she could complete the process. But on Thursday when Business Day checked, the website was again down.

The department of small business developmen­t did not respond to requests for clarity regarding the qualificat­ion criteria or the website’s problems.

The ultimate cost of the lockdown is yet to be tallied. But SBI CEO John Dludlu said: “Now that we have taken these drastic measures to save lives, we need more drastic economic action to save the livelihood­s of the 3.9million people employed by SMEs in our country.”

Makhomboth­i, meanwhile, has gone into lockdown to wait, in the hope that her applicatio­n is successful. “What else can I do?”

 ?? /Mark Andrews/Daily Dispatch ?? Bobbing and weaving: Salons are financiall­y vulnerable in the national lockdown. Here Jeanette Dawethi gets her hair done by Letitia Nana of Eva’s Beauty Salon, in East London.
/Mark Andrews/Daily Dispatch Bobbing and weaving: Salons are financiall­y vulnerable in the national lockdown. Here Jeanette Dawethi gets her hair done by Letitia Nana of Eva’s Beauty Salon, in East London.

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