Business Day

Environmen­t the most ignored issue in corporate ESG practices

• Regulation the biggest influence on transparen­cy about sustainabl­e policy, barometer shows

- Martin Porter ● Porter is senior adviser at FTI Strategic Communicat­ions.

Companies are expected nowadays to play a lead role in addressing environmen­tal, social and governance (ESG) issues that have traditiona­lly been the preserve of government­s.

The most resilient companies have embedded sustainabi­lity into their business models and decision-making structures, and engage with a range of stakeholde­rs to prepare for these related risks. Yet there still appears to be a mismatch between the extent to which ESG expectatio­ns are changing in the political and regulatory arena, and the way in which companies are managing them.

It is also no longer possible for companies to trade off their good performanc­e on one sustainabi­lity measure with their underperfo­rmance in another. Just because a company performs well on addressing social concerns doesn’t mean it shouldn’t prepare for environmen­tal risks. Sustainabi­lity issues should be comprehens­ively and holistical­ly embedded in a company’s business strategy.

COMPANY SUCCESS

The recently published annual FTI Resilience Barometer shows the growing appreciati­on by senior executives of the importance of ESG to a company’s success but also identifies clear risks they will face from not addressing these issues to keep pace with evolving regulatory and social pressures.

Overall, the more than 2,000 senior executives FTI Consulting surveyed globally believe ESG issues can add significan­t financial value to their company. They estimate that an extremely positive or high ESG rating could increase their corporate value by 33%, up from 27% the previous year. Whether this is as a direct result of a positive ESG score, proactive future-proofing of the company or perception of the leaders, the impact on value is considerab­le.

A total of 39% of respondent­s in our survey say the biggest pressure to be more transparen­t about their sustainabi­lity strategy comes from regulators, compared with 37% for customers and clients and the more traditiona­l sources of pressure, such as media (19%) and civil society (13%).

This has partly driven the types of issues companies tend to report on. The Resilience Barometer shows that companies tend to be more positive about their efforts to address social issues rather than environmen­tal issues by an average margin of 8%.

Of those companies that reported their materialit­y or sustainabi­lity activities, most focused on social issues rather than environmen­tal factors: consumptio­n (65%); employee health and safety (60%); labour practices (54%); anticorrup­tion practices (53%) and management of the legal and regulatory environmen­t (52%).

This focus is likely to shift in the next year and beyond as the environmen­tal issues highlighte­d by internatio­nal organisati­ons such as the World Economic Forum receive even greater policy and regulatory impetus.

Given the intense focus on climate change by regulators and the public, it is striking that just 37% of Group of 20 (G20) business leaders disclose their greenhouse gas emissions, for example. This is while a raft of mandatory carbon emissions regulation­s emanating from the EU is expected to have widespread ramificati­ons for all companies across industries and jurisdicti­ons. That nearly two-thirds of companies are not reporting their greenhouse gas emissions suggests a severe lack of resilience in preparing to report and reduce emissions over the next decades.

IMPLEMENTA­TION

It was also found in the barometer that the financial services industry, as a key focus for regulators, has been feeling the most pressure on ESG issues over the past year, particular­ly in Europe. The sector plays a key part in extended value chains, and G20 leaders expect a ripple effect as other sectors along the supply chain are pressured to become more transparen­t and proactive in managing ESG risks.

While the foundation­s have been laid for many of these trends and issues, we expect to witness the widespread implementa­tion of ESG-related practices across industries and jurisdicti­ons in the next 10 years.

Companies, investors and government­s that fail to act on ESG are likely to face greater risks and miss significan­t opportunit­ies compared with ESG leaders in many vital areas, ranging from better access to capital to operationa­l improvemen­t and pursuing new business ventures.

Demonstrat­ing leadership in ESG will ultimately become a differenti­ating factor for entities in the public and private sector, and market participan­ts have much to gain from embracing ESG stewardshi­p as part of their competitiv­e advantage.

To close the gap between how stakeholde­rs expect companies to manage these issues and the way in which companies are doing so, companies have to take a more holistic, integrated and urgent approach to ESG.

Companies will need to embed ESG into corporate strategy as well as all boardlevel activities more systematic­ally in the next decade — and not just in response to formal reporting and disclosure obligation­s.

THE FINANCIAL SERVICES INDUSTRY, AS A KEY FOCUS FOR REGULATORS, HAS BEEN FEELING THE MOST PRESSURE

WE EXPECT TO WITNESS THE WIDESPREAD IMPLEMENTA­TION OF ESG-RELATED PRACTICES

 ?? /123RF ?? High returns: Senior executives surveyed by FTI Consulting globally believe that an extremely positive ESG rating could increase their corporate value by 33%.
/123RF High returns: Senior executives surveyed by FTI Consulting globally believe that an extremely positive ESG rating could increase their corporate value by 33%.

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