Business Day

No Kulturkamp­f for Joe Biden it is all about billionair­es vs the rest

• If the Democrat wins the presidenti­al election in November, his campaign will be studied as a clinic in message discipline from decades of battle

- Janan Ganesh

Nothing dates a period as much as the quaintness of its scandals. In 1987, the unattribut­ed use of some rhetoric from a British politician was enough to scuttle Joe Biden s first bid for the White

House. Looking back, only the content, not the fact, of what we might call this intellectu­al property breach was interestin­g. The first in his family to get to a university was playing the everyman against the gilded vice-president, George HW Bush. Class was his theme in a country that sometimes purports to transcend such things.

Swap Donald Trump for Bush, and Biden is resuming the unfinished business of 33 years ago. There is awesome pressure on the Democrat to engage with the cultural schisms of the day: over race, policing, free speech and what it means to be male or female. Trump tried to lure him onto some of this fraught terrain in Cleveland, Ohio, where the two men debated on Tuesday.

But Biden dwelt on another kind of divide. He referred (when Trump took breaths between interrupti­ons) to millionair­es and billionair­es like him ”.

Trump, he said, only encounters suburban life when he took a wrong turn ”. He and those around him look down on people who don t have money

If Biden wins the election, his campaign will be studied as a clinic in message discipline. He has skirted as far as anyone ever can in the US the culture war. But he dives with some relish into the nation s economic fissure. Asked about Amy Coney Barrett, Trump s nominee to the

Supreme Court, Biden flagged the threat to the Affordable Care Act before the precarious­ness of abortion rights. He has what might be the most redistribu­tive platform of any candidate with a good chance of winning since the 1960s. He released his own tax returns before the debate to contrast with the president s recently leaked ones. No gesture so vivid, or policy so bold, has been forthcomin­g on matters of culture. Even the most humanising part of this lifelong politico s story, his experience of bereavemen­t, is seldom aired. That would veer from the central themes of economic and health security.

All of this can make for a dry candidacy. My profession is sometimes piqued by Biden s frankly impertinen­t refusal to run the kind of campaign we want. How strange that he has been leading primary and then national polls for most of the past two years.

He has maintained this focus on material issues during the US s most culturally febrile period for half a century. The police killing of George Floyd, the nationwide protests, the death of the feminist jurist Ruth Bader Ginsburg: few candidates have ever had more cause to ground their campaign in matters of identity.

Sure enough, Biden was clear in the debate that racial inequities mar the US. But he is also apprised of the polls and the focus groups. He knows voters prioritise the economy and health care over all else (the coronaviru­s pandemic is bound up with each one).

That includes the ever darker question of the election s integrity. For liberals who follow politics, Trump s most selfdamnin­g debate moment was his circumlocu­tion over accepting defeat. But for the average voter, to whom stories of electoral chicanery might seem like so much process, the president s most telling solecism was probably something else. People of means seek tax-efficiency, he said, unless they re stupid ”. If Biden cannot make populist hay out of that, he should not be in the politics game.

The evidence of the past six months suggests he will. In avoiding the Kulturkamp­f, Biden has good advisers on his side, yes, but also age. He can remember when centre-left views on economic management did not imply anything about one s cultural instincts. Until it dissolved in the 1960s, the Democrats s New

Deal coalition encompasse­d some of the most reactionar­y forces in the land. In time, population trends the rise of young voters, of ethnic minorities might allow the Left to pair liberalism with social democracy without much compromise. But even if demography were destiny (not all minorities think alike) it will not kick in for a while. To win in

HE KNOWS VOTERS PRIORITISE THE ECONOMY AND HEALTH CARE OVER ALL ELSE (THE PANDEMIC IS BOUND UP WITH EACH ONE)

five weeks time, Biden has to persuade Midwestern­ers who mistrust his party s values that he is better for their tangible livelihood­s. He went some way to that goal on Tuesday.

That the US is painfully riven was obvious enough from this execrable debate. The point, for a vote-seeker, is to choose the right rift. A stab at class politics in a TV debate once helped to sink Biden. The same trick, a generation later, seems riper for these times.

 ??  ?? Staying on the tracks: Joe Biden boards a campaign train. He has been withstandi­ng enormous pressure from within the Democratic Party to tackle US cultural schisms such as those of race, gender and policing. / Reuters
Staying on the tracks: Joe Biden boards a campaign train. He has been withstandi­ng enormous pressure from within the Democratic Party to tackle US cultural schisms such as those of race, gender and policing. / Reuters

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