Business Day

Mayhem on social media from pleas for help numbs users

- Saritha Rai, Supriya Batra and Edwin Chan

These days, social media posts in India are no longer about cheeky photos, funny memes or political jokes. Instead, frantic calls to save lives are flooding Twitter and Instagram as the latest wave of coronaviru­s cases and deaths overwhelm the nation’s hospitals and crematoriu­ms.

On Bharath Pottekkat’s Instagram feed, one message screams “Mumbai please help! Lungs damaged due to pneumonia infection. In need of ICU bed.” Another reads “Plasma urgently required for treatment of Covid19

patient in Max Hospital, Delhi.” More follow. “Urgently needed Tocilizuma­b injection. Please DM if you know of stock in and around Mumbai.”

New appeals land with every refresh. “My brain can’t handle the social media overload,” said Pottekkat, a 20-year-old Delhi law student.

“I can’t process what I’m reading. I feel numb.”

Twitter, Facebook, Instagram, WhatsApp and Telegram are all inundated with messages from distraught family members and friends begging for everything from hospital beds to medicines, CT scans, doorstep Covid-19 tests, and even food for the elderly in quarantine.

The desperate pleas, hoping someone will respond with a speedy remedy, offer a peek into the unfolding tragedy buffeting a country of 1.3-billion people that now has the world’s fastestgro­wing Covid-19 caseload.

The messages also reveal the panic and disarray amid shortages of drugs, ICU beds and medical oxygen.

Highlighti­ng the grim situation, on Thursday India reported a record 2,104 new Covid-19 deaths, and an unpreceden­ted 314,835 fresh cases — the world’s highest daily tally.

The country is second only to the US in terms of total infections after surpassing Brazil.

The surge has forced both

India’s financial and political capitals — Mumbai and New Delhi — to impose restrictio­ns on movement, with the latter mandating a six-day strict lockdown starting on April 20.

Maharashtr­a state, home to Mumbai, is tightening curbs starting on Thursday.

One particular Instagram post rattled Pottekkat. A woman at her mother’s bedside described an apocalypti­c scene at a hospital in the northern city of Lucknow, where people got into a scuffle to lay their hands on a fresh batch of oxygen cylinders that had just arrived.

Separately, a hospital chain in New Delhi approached a court to help secure the critical gas.

Barkha Dutt, a journalist, pointed out the shortage of crematoriu­ms around the country, tweeting pictures of a cremation ground in Surat, a city in the western state of Gujarat.

Nowhere is the desperatio­n more evident than in the social media feed of Ranjan Pai, the billionair­e owner and co-founder of Manipal Education and Medical Group, which runs the country’s second-largest hospital chain — the TPG and Temasekbac­ked Manipal Health Enterprise­s. Pai is deluged with DMs from hundreds of people, mostly strangers, asking him for ICU beds, oxygen supply and Covid19 drugs. The 7,000 beds in his 27-hospital chain are full.

“We were caught off-guard,” Pai said. “No country is equipped to handle a surge this fast and this severe.”

In February, only 4% of Manipal’s beds were taken by coronaviru­s patients. A few weeks later, that number has climbed to 65%, the rest already occupied by emergency cardiac, oncology and other patients.

Pai’s hospitals, doctors and administra­tors are stretched to the limit, he said.

India’s stocks and the rupee have taken a hit on concern that the latest surge and curbs will pummel the $2.9-trillion economy, which was just recovering from a rare recession last year.

The benchmark S&P BSE

Sensex is down almost 9% from its February 15 record, while the rupee is close to an all-time low.

The collapse of the country’s decrepit public health system is evident in the gut-wrenching photos on social media of multiple Covid-19 patients sharing a single hospital bed, a line of ambulances outside a hospital in Mumbai, and people dying as they wait for oxygen.

Government helplines are broken. Thousands of social media forwards plead for the antiviral drug remdesivir, and many more seek donor plasma.

There is, however, a bright side to this mayhem.

Responders from students to tech profession­als, nonprofit organisati­ons and even Bollywood actors such as Sonu Sood are rallying to supply meals, circulate informatio­n on availabili­ty of hospital beds or remdesivir.

They have amplified voices of those in need of emergency help.

Total strangers are volunteeri­ng to bring supplies and food to patients’ doorsteps.

Those who put together crowd-sourced, authentic informatio­n on social media are today’s heroes in the current situation, said Vikas Chawla, cofounder of Chennai-based digital agency, Social Beat.

“It takes just a few people to step forward and make it happen.”

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