SHIFTS IN MEANINGFUL MESSAGING

100M

Messages sent per day by businesses using the WhatsApp Business API

40%

Growth over the last year in total daily conversations between people and businesses on Messenger and Instagram

61%

of holiday shoppers in South Africa say they are more likely to consider purchasing from a business they can message.

Facebook commissioned Seasonal Holidays Study by YouGov. Online study of 49,563 people aged 18+ across 32 markets. N=1500 per market. Dec 2020.