BD SIGNPOST

There was a moment in the dawning age of the internet when anonymity was a selling point. I guess it still is for the trolls and ne’er-do-wells of the online world.

I’m sure there are other legitimate reasons to stay anon, but to a large extent as our worlds migrated online and it became the default platform for business and socialising, our experience of the web became increasingly personal.

Myspace planted the seeds, but it was arguably Facebook and Twitter that catapulted us into the era of “verified accounts”, influencers who literally trade on their identity, and identifiable interaction.