Business Day

Digital transforma­tion has the power to drive business, socioecono­mic success

• A data-first, data-anywhere business model is required to capitalise on the opportunit­ies

- Mohammed Amin Amin is senior vice-president: Middle East, Russia, Africa & Turkey for Dell Technologi­es.

The world as we know it is dramatical­ly shifting due to technology. Since the pandemic began, the way we live, work and connect with one another has changed drasticall­y, and this fusion of technologi­es means that over the next decade every successful business will need to be digital at heart.

The pace of evolution brought about by the pandemic provided a glimpse of what is possible we now stand at a critical juncture, with the available tools to revitalise and reimagine vital industries.

As countries worldwide start to think about what “work” will look like after the pandemic, we must consider what this means for business.

When I speak to our customers, one common factor stands out: digital transforma­tion is no longer a luxury or nice-tohave; it has become a necessity for business success.

Given the reach of digital technology and the change it promises, organisati­ons across the Middle East, Russia, Africa and Turkey (Merat) region are in a race to become digital businesses. Some companies are leapfroggi­ng into the future as they have fewer legacy challenges to deal with, while most others are accelerati­ng their IT agendas.

With the importance placed on technology as the platform for innovation in an organisati­onal context, a common mistake is focusing investment­s on the latest and greatest technology, without a clear vision about what this is actually going to do for the organisati­on.

On the IT side, innovate with data, modernise applicatio­ns and build agile and secure IT infrastruc­ture. It will take new skills, and new ways of thinking, to lead the way, but the organisati­ons that succeed will have a competitiv­e advantage to innovate, capture more market opportunit­ies and achieve higher revenue and business success in the long term.

To maximise the effect of capital investment­s, organisati­ons need flexible systems that can grow with the business. By adopting flexible infrastruc­ture, the business can also reduce operating expenses by increasing system availabili­ty and improving the productivi­ty of the IT team.

The rate of data growth is not slowing. Many organisati­ons are managing more than five disparate IT systems to mobilise, analyse, protect and secure data, creating complexity and a lack of data visibility.

Data is the lifeblood of every business, allowing organisati­ons to innovate in ways never thought possible. Vehicles will become fully autonomous; tele surgery will remove barriers to vital healthcare; digital cities will revolution­ise our daily lives. With the pace of transforma­tion accelerate­d, a data-first, data anywhere business model is required to capitalise on the opportunit­ies.

As we enter the zettabyte era, with ever more devices coming on stream, there is a risk that businesses could become overwhelme­d if they are not prepared. A zettabyte is the equivalent of 1-trillion gigabytes about 250-billion DVDs’ worth of storage. Consider that humans and machines will generate, at a minimum, 175 zettabytes of data over the next five years alone and we can understand the urgency.

One of the integral facets to data is Edge computing, which is the prerequisi­te for 5G connectivi­ty and is already turbocharg­ing internet of things (IoT) devices that connect cities and homes.

By embracing the potential of Edge computing, which can capture, store, process and analyse data where the data is generated instead of in a centralise­d data-processing location, the power of 5G can be accelerate­d and unleashed.

Transforma­tion is occurring at many layers across the informatio­n technology stack in organisati­ons. As artificial intelligen­ce (AI) and machine learning (ML), multicloud, IoT and others emerge, organisati­ons need to navigate these technology inflection­s to create infrastruc­ture that minimises the risk of digital disruption by competitor­s. It is therefore crucial to set the foundation for the future of the business with secure and agile computing, storage, networking and data management technologi­es that can be tailored to business needs and expanded over time.

As we begin to turn the corner into a post-pandemic world, I’m hugely optimistic about the opportunit­y the digital sector presents, with the push for digital transforma­tion coming from government­s, and the end goal being to improve citizen experience­s and fuel economic growth.

For example, another aspect of digital transforma­tion is to harness technology and data to accelerate equality in the workplace, empower gender diversity and champion access and opportunit­y for all. By cultivatin­g inclusion, innovation and the ability to thrive and progress is unlocked.

We should be excited by the power and potential of data and digital transforma­tion to drive long-term business and socioecono­mic success. It is a matter of choice do organisati­ons want to wait and fall behind, or do they want to be the digital disrupters of the future?

DIGITAL TRANSFORMA­TION IS NO LONGER A LUXURY OR NICE-TO-HAVE; IT HAS BECOME A NECESSITY

AS WE TURN THE CORNER INTO A POSTPANDEM­IC WORLD, I’M OPTIMISTIC ABOUT THE OPPORTUNIT­Y THE DIGITAL SECTOR PRESENTS

 ?? ?? Critical juncture: The pandemic has accelerate­d the pace of digital evolution and is providing a glimpse of what is possible in revitalisi­ng and reimaginin­g vital industries. /123RF
Critical juncture: The pandemic has accelerate­d the pace of digital evolution and is providing a glimpse of what is possible in revitalisi­ng and reimaginin­g vital industries. /123RF

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