Business Day

Spread a little kindness, and the rewards are yours too

- JONATHAN COOK ● Cook, a counsellin­g psychologi­st, chairs the African Management Institute.

British psychologi­st Claudia Hammond has written a book, The Keys to Kindness, in which she documents the many health and happiness benefits of kindness to both the recipient and the giver.

She was inspired to write this by watching the many acts of kindness that emerged during the Covid-19 pandemic. Remember the paradoxica­l hopes we had during the depths of lockdown? That things would return to normal quickly, but also that normal itself would change?

We glimpsed a world of quieter, cleaner cities with wild animals strolling through the streets. We enjoyed more family time and discovered new hobbies such as baking the famous banana bread. We reflected on life and death and determined to live our lives in future with greater attention to meaning, and especially to relationsh­ips.

We dreamt of a world where the nations could come together in a shared urgency to overcome a threat to humanity. If we could do this against the coronaviru­s, why not against climate change, hunger, war and oppression, gender-based violence, child abuse and human traffickin­g?

From her research, Hammond notes that kindness benefits the recipient but also brings the giver happiness, health, even longer life and physical strength. And the effect on the giver is longer lasting than on the recipient.

It is a healthy thing for everyone to be kind.

In one study, when given money and told to spend it either on themselves or others, those who spent it on others turned out to be happier than those who spent it on themselves. There is evidence that older people who volunteer live longer.

She defines kindness as doing something with the intention of helping someone else. Kindness can be expressed in small daily acts such as smiling at or greeting someone, doing a small favour, bringing someone tea, noticing how others are feeling, including them in the conversati­on, listening with focused attention, affirming something another has done or said. Of course, there are heroic acts of kindness too, but we don’t get to do those every day.

Toddlers express kindness even before they develop “theory of mind”, which is the capacity to understand what another person is thinking or experienci­ng. There seems to be an instinct for kindness and our brains reward us for it.

Why do we hesitate to offer kindness? The biggest reason cited is embarrassm­ent. We don’t want our gesture to be misinterpr­eted. We need more courage to risk being kind! Kindness goes with confidence.

Do you remember doom scrolling through the pandemic? The antidote was to ration exposure to news about infection rates and focus instead on the care shown by medical staff, and indeed by our neighbours. Similarly, we can take care to attend to positive acts of kindness while rationing our attention to bad news.

Seeing kindness stimulates more kindness. So we can increase acts of kindness in others by demonstrat­ing it ourselves. Kindness can spread through an organisati­on by the influence of a kind leader. Not only do givers and receivers of kindness feel better, but apparently they also report increased job satisfacti­on.

Hammond reports an experiment conducted in Spain in which each week for four weeks staff planned five acts of kindness for colleagues. Life satisfacti­on increased for both givers and receivers. A month later the effects had worn off for the recipients, but continued for the givers.

Maybe the job descriptio­n of those of us who lead organisati­ons should include organising to spread kindness. We could recruit colleagues to join us in spreading random kindness and senseless acts of beauty, as Anne Herbert suggested in her 1993 book.

There are websites with practical ideas for spreading kindness. That would be one way to fulfil our pandemic-inspired commitment to make a better world.

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