Business Day

Activision denies pressure not to take on Google Play

- Paresh Dave Oakland

Alphabet’s Google has struck at least 24 deals with big app developers to stop them from competing with its Play Store, including an agreement to pay Activision Blizzard about $360m over three years, according to a court filing.

Google also agreed in 2020 to pay Tencent’s Riot Games unit, which makes “League of Legends”, about $30m over one year, the filing stated.

The financial details emerged in an unredacted copy of a lawsuit that “Fortnite” video game maker Epic Games first filed against Google in 2020, alleging anticompet­itive practices related to the search giant’s Android and Play Store businesses.

Google has called the lawsuit baseless and full of mischaract­erisations. It said its deals to keep developers satisfied reflect healthy competitio­n.

Activision said it never entered into an agreement with Google to not open an app store.

“Google never asked us, pressured us, or made us agree not to compete with Google Play,” Activision said. “Epic’s allegation­s are nonsense.”

Riot said it was reviewing the filing. Epic last year mostly lost a similar case against Apple, the other leading app store provider. An appellate ruling in that case is expected next year.

The Google agreements with developers are part of an internal effort known as “Project Hug” and were described in earlier versions of the lawsuit without the exact terms.

The remunerati­on includes payments for posting to YouTube and credits towards Google ads and cloud services.

The deal with Activision was announced in January 2020, soon after it told Google it was considerin­g launching its own app store. Partnering with Riot also intended to “stop their inhouse ‘app store’ efforts”, according to court papers.

Google at the time forecast billions of dollars in lost app store sales if developers fled to alternativ­e systems.

Epic’s lawsuit alleges that Google knew signing with Activision “effectivel­y ensured that (Activision) would abandon its plans to launch a competing app store”.

The agreement increases prices and lowers quality of service, the lawsuit added.

Among others that signed with Google, up to July, were game makers Nintendo and Ubisoft Entertainm­ent, meditation app Calm and education app company Age of Learning, according to the court papers.

 ?? ?? Here’s the deal: Google says its deals to keep developers satisfied reflect healthy competitio­n. /123RF/Fauzi Muda
Here’s the deal: Google says its deals to keep developers satisfied reflect healthy competitio­n. /123RF/Fauzi Muda

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