Business Day

Elon Musk and the boyish fantasies of an Ayn Rand reader

• Brazen dreams are destined to dissolutio­n in prosaic reality

- Andreas Kluth

Iam fed up reading about Elon Musk and Twitter. If you think about it, neither the spoilt brat serial entreprene­ur nor the spoilt brat social network he bought matters a whit in a world where millions are fighting for sheer survival against evil imperialis­ts, famine or other disasters.

And yet I also confess to a voyeuristi­c reflex that does make me glance at headlines about Musk and Twitter, as I might rubberneck when passing a car wreck. Will they self-destruct in a meteoric flame-out? Will they turn things around against all odds like action heroes staring down the apocalypse?

Upon reflection, I recognise this won’t-look/must-look cognitive dissonance. It goes back to a feeling I had when I was in my late teens and devouring Ayn Rand novels such as The Fountainhe­ad and

Atlas Shrugged.

The characters in those stories and the philosophy that animates them — pretentiou­sly called “objectivis­m ”— bear a superficia­l resemblanc­e to people like Musk. That might explain why Tesla founder Musk, Amazon titan Jeff Bezos and quite a few other harddrivin­g — and almost invariably male — tech tycoons adulate Ayn Rand.

Rand’s protagonis­ts, such as the architect Howard Roark in

Fountainhe­ad or the capitalist ubermensch John Galt in Atlas Shrugged, are cartoons of what Musk and his ilk aspire to be. They’re uncompromi­sing, ultra-masculine and hyperindiv­idualistic visionarie­s. They’re in it for themselves, powered by an unapologet­ic egocentris­m that rejects the serf morality of ordinary pencil pushers in their cubicle farms.

In this worldview, anybody who doesn’t grasp the singlemind­ed genius of a Roark, Galt, Musk or Bezos belongs by default to the antagonist­s in Rand’s novels. Those are the naysaying mediocriti­es and bureaucrat­s, the socialists and parasites, the unproducti­ve and disingenuo­us slouches and “moochers”, the cowards and conformist­s.

Roark’s vision is aesthetic

— an ideal of sleek and simple architectu­ral lines that make the human spirit soar, but for that very reason can’t be appreciate­d by lesser mortals condemned to being spiritual pygmies. Musk’s vision is an almost eschatolog­ical iteration of Roark’s. His big idea is to prepare humanity’s escape from our home planet by colonising Mars.

Once you get your mind around this brazenness, all sorts of things make an eccentric kind of sense. Musk cofounded SpaceX to build the rockets that will one day transport us to Mars, with the accompanyi­ng satellite communicat­ions (Starlink) we’ll need.

He has another, The Boring Company, that drills tunnels, so that we can live and zip around under Mars’ surface to avoid the radiation. He runs another, Tesla, that will harness sunlight to move us around. To get our human cognition up to snuff for these adventures, Musk nurses Neuralink, which dabbles in brain implants.

Mars it is, then. It’s telling that Musk’s vision is named after a Roman god. I picture Roark and Galt (all of Rand’s heroes are atheists) high-fiving Musk as they climb into the pioneering SpaceX saucer with him to embark for that next frontier. Musk’s autism, which he acknowledg­es openly and humorously, makes his focus even more laser-like. I always assumed that Roark and Galt also had Asperger’s.

By now it should be clear why Roarks, Galts or Musks capture the imaginatio­ns of teenage boys like the one I used to be, or the one still hiding inside me now. They’re paragons who rebel against — and burst — the limits of the humdrum and stultifyin­g mainstream. They’re heroic and romantic. We root for them. We fantasise about being them.

But as boys grow up, some also mature — even I, in my mere fifties, am feeling the beginnings of that process. Attempts to reread Rand reveal her characters to be onedimensi­onal and flat. The boy’s imaginatio­n flared at their oratory; the middle-aged man inadverten­tly nods off during speechifyi­ng that goes on for pages of repetitive clichés.

With a crushing sense of disillusio­nment, the mature re-reader makes several observatio­ns. First, Rand was a mediocre writer. Second, her characters are actually boring. Third, the plots that wannabe Roarks and Galts such as Musk try to emulate are destined to meet a fate worse than failure: prosaic reality.

In that real world, Tesla turns into just another car company, which its first-generation employees eventually leave in disappoint­ment. The Boring Company actually becomes boring. SpaceX seems selfindulg­ent. Neuralink is science fiction. As for Twitter, it’s just a site where media types like me curate their work while mobs of trolls and bots cast aspersions and spread conspiracy theories. Normal people needn’t waste time on it.

As for Musk, what initially looked like romantic intensity suddenly just looks sadomasoch­istic. Sure, he brags about how he sleeps on the office floors of his companies because he works so hard. And he demands that his co-visionarie­s do the same. So he fires half of Twitter’s employees, then writes emails to the rest challengin­g them to be “hard core” or get the heck off his spaceship.

Those employees aren’t Randian moochers. In their own ways, they may be just as talented and idealistic as Musk. But they also have families, lives and bills to pay. They’ll be forgiven for rolling their eyes.

And so Rand’s lure over the teenager recedes, while the wisdom of older literature comes to the fore. Musk, Roark and Galt start looking like yet more men succumbing to hubris and getting trapped in a desperate solipsism.

When a kitsch architect messes with his genius constructi­on, a public housing project, Roark dynamites it. No poor family will ever live there. When Galt has enough of the moochers, he gathers all the country’s great inventors and creators and goes on strike somewhere in Colorado, until the outside world is a wasteland. Musk, too, may yet find his own way to blow up Twitter, or much more.

This isn’t the romantic heroism of creative genius yearning to soar free. It’s the sugar crash of narcissist­s wandering off on ego trips, throwing temper tantrums and storming out in rage quits. For the sake of nostalgia, I’ll keep Rand in my bookshelf and Musk in my peripheral vision. But there are things more deserving of my attention.

ROARKS, GALTS OR MUSKS CAPTURE THE IMAGINATIO­NS OF BOYS LIKE THE ONE I USED TO BE, OR THE ONE STILL HIDING INSIDE ME NOW

 ?? /Reuters ?? Action hero?: Elon Musk, CEO of Tesla Motors and SpaceX, in contemplat­ive mood at a global technology summit.
/Reuters Action hero?: Elon Musk, CEO of Tesla Motors and SpaceX, in contemplat­ive mood at a global technology summit.

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