Business Day

Business leaders need to stay abreast of AI regulation

- Steyn is on the faculty at Woxsen University, a research fellow at Stellenbos­ch University and founder of AIforBusin­ess.net

With artificial intelligen­ce (AI) technology, business executives can drive innovation, improve efficiency and create new value. Companies may use AI’s potential while mitigating risks and ensuring ethical and responsibl­e use provided they keep educating themselves, promote open dialogue, and adhere to responsibl­e AI principles.

If you want to be a successful business leader in today’s continuous­ly changing industry, you must learn to adopt new ideas and adapt swiftly. AI’s emergence as a viable instrument capable of disrupting multiple markets is revolution­ary. In response to the many ethical and safety concerns raised by AI’s rapid breakthrou­ghs, recommenda­tions have been made for more restrictio­ns and a more cautious deployment strategy.

Recently, AI researcher­s and ethicists issued an open letter urging AI developers to slow down on creating generative AI platforms. They raised concern that widespread use of generative pre-trained transforme­r (GPT) AI platforms could result in unforeseen outcomes such as the spread of misleading informatio­n, promotion of undesirabl­e applicatio­ns and spreading bias into the AI’s outputs. These concerns illustrate the need for a balance between technologi­cal progress and ethical concerns.

The UN Educationa­l, Scientific and Cultural Organisati­on (Unesco) encouraged all government­s to immediatel­y adopt a global ethical framework for AI. The objective is to ensure AI is developed and used in accordance with principles of human rights, democracy and rule of law. Business leaders must know of and adhere to these criteria in implementi­ng AI technologi­es in their organisati­ons.

AI’s risks should not be disregarde­d. Even for pioneer Yoshua Bengio the concept of AI wiping out humans is not inconceiva­ble. Corporate leaders must weigh the merits and downsides and have open dialogue on ethical and societal repercussi­ons of this technology. The EU has been working on AI regulation that should set a global precedent. Proposed legislatio­n demands transparen­cy and periodic risk assessment­s, and penalties for those not complying. Firms must monitor evolution of these regulatory frameworks and modify their AI activities to ensure compliance.

As increasing­ly advanced AI systems emerge such as the recently released GPT-4, it may be possible to create really intelligen­t machines. Artificial general intelligen­ce (AGI) refers to technology that does all intellectu­al tasks a person can. Though AGI is only an expected next step in AI’s evolutiona­ry advance, it will have far-reaching implicatio­ns for business and society. We should encourage a culture that supports ethical developmen­t and deployment by initiating a workplace discourse on AI ethics. Collaborat­e with those who have a stake in the success of your AI projects, including employees, clients and regulatory authoritie­s. Being aware of the most recent AI developmen­ts, legislativ­e changes and ethical issues is necessary for compliance and risk avoidance. Should we pause developmen­t of new AI technologi­es? It would be wise, but humans are hardwired to create new technologi­es. I do not foresee that any slowdown will be possible.

 ?? JOHAN STEYN ??
JOHAN STEYN

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