Business Traveller (Africa) - - FEATURE – MICE -

The In­ter­na­tional Congress and Con­ven­tion As­so­ci­a­tion (ICCA) ear­lier this year named Cape Town as the num­ber one city in Africa for host­ing in­ter­na­tional as­so­ci­a­tion meet­ings. This is the 10th con­sec­u­tive year that Cape Town has achieved this ac­co­lade, with the city host­ing a to­tal of 53 meet­ings in the 2017 judg­ing pe­riod.

Cape Town’s rank­ing was fol­lowed by Johannesburg with 23 meet­ings, and Ki­gali with 21. Mar­rakech (20) and Ad­dis Ababa rounded off the top five, fol­lowed by Nairobi, Dur­ban, Cairo, Ac­cra and Kampala. In­ter­est­ingly, the uni­ver­sity town of Stel­len­bosch in South Africa’s West­ern Cape was ranked 12th, af­ter host­ing eight in­ter­na­tional meet­ings last year.

Of the 54 meet­ings held in Cape Town, 13 meet­ings had a del­e­gate at­ten­dance of over 1,000 at­ten­dees, with 24 of the 54 meet­ings held in a con­fer­ence and/or ex­hi­bi­tion venue, and 16 in meet­ing fa­cil­i­ties within ho­tels.

The sub­ject mat­ter of the meet­ings hosted var­ied from med­i­cal sciences (13 meet­ings) to sciences (nine), tech­nol­ogy (five) and eco­nom­ics (four). Over 50% (30 out of 54) of the meet­ings were hosted dur­ing the tra­di­tional low-sea­son pe­riod be­tween May and Septem­ber, which went some way to ad­dress­ing the sea­son­al­ity chal­lenge of at­tract­ing vis­i­tors to the Cape dur­ing this time. The av­er­age length of days per con­fer­ence was four days.

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