Real treat for teen technophiles
IF YOU haven’t taken the time out to watch www.ex-frontiers on SABC3 yet, then you’re missing out. The teen technology show, presented by Ayanda Nyathi and Nicole Norman, takes the really broad and interesting world of technology and packs it in a way that is informative and fun.
Both Nyathi and Norman are both very much part of the tech generation, but not in a way that is intimidating. Instead they approach guests, topics, demonstrations and new technology on the show with an infectious, childlike enthusiasm.
The show also features local celebrities – which gives you another reason to tune in.
Nazrene Salie, the show’s producer, says it’s on-point and up-to-date with the latest trends in technology and the teenage lifestyle that goes along with it.
“Ex-Frontiers resides in the realm of hashtags, selfies, likes, followers, trending, tweets, snaps, feeds, viral, handles and avatars. Everyday teens are making strides in technology and this show makes sure that you don’t miss any of it,” she said.
The show has enjoyed several months on screen so far and was originally developed after the SABC released a request for proposals in 2014.
“The teen technology show was one of the briefs. It sketched a general idea of the aims and target audience – it was then up to us to then come up with an engaging concept that would appeal to both the client (the SABC) and, most importantly, our target audience,” Salie said.
She believed although there were other technology shows out there, none spoke to its target audience.
“Every idea, all our content, the aesthetics, the presenters, our segments and how the show is put together is driven by the desire to make technology relevant, relatable and appealing to teens,” said Sallie.
She added that the show is also important because youth reside in a tech-filled world: “Technology is fast becoming embedded in everyday aspects of children’s and teens’ lives – it’s everywhere they turn, it is constantly being reworked, revised and reinvented and the youth in South Africa is part and parcel of the growing trend that sees young people gravitate towards technology,” she said,
She explained that www.ex-frontiers fills in the blanks by trying to show teens what’s out there in terms of technology, how it can be helpful, what career opportunities exist within the field of technology, how to safely navigate the tech world and, most importantly, how to leverage it to improve their lives.
In each episode a theme is explored. This depends on what’s current, topical, trending and pertinent.
Sallie added that each episode is built around a theme and that social media is the greatest influence in this regard.
“The show is consists of various segments and incorporates inserts shot on location, as well as sudio elements. This gives us a blank framework and, together with the theme, we start filling our framework with colourful content that will appeal to teens,” she said.
So far, the show has been well received by kids and Salie said feedback from players within the technology field and who work with teens say that it is much needed and long overdue.
The show runs until April and still has loads more information-packed episodes lined up.
Keeping abreast of topics is what makes this show a success, Salie explained – and that the Internet and social media are their sources for keeping up with what’s happening in the tech world.
“What this translates to in reality is having a content team that is very proficient with social media and who follow the big blogs and have signed up for all of the alerts and updates.
“It’s an immense task, as tech is changing all the time and, while a lot of our focus is local, we do include trends and updates from around the globe.”
The programme is shot in Cape Town, but each episode contains a five-minute insert that explores other provinces.
The show’s name – a domain – has also been registered and the blog contains several posts that feature content related to that shared on the show.
“The amazing part is that the blog posts are generated by our team of six teen bloggers. So we have real teens generating content about technology for our teen audience,” Salie added. www.ex-frontiers airs on SABC3 at 9.30am on Sundays.
Presenters of www.ex-frontiers, Nicole Norman and Ayanda Nyathi... they approach audiences and new technology with infectious enthusiasm.