New look for CTV as station launches digital strategy

COMMUNITY-based television station CTV has a new look.

The television station revealed its new logo, as well as its new website on Friday. “We came about the new look through a competition and we received hundreds of entries from people who were really keen to participate and in itself, I think it reaffirms our whole notion (of) commitment to participation,” station manager Karen Thorne said.

Thorne said the community channels were ultimately in existence to provide citizens with platforms to express themselves.

The channel was created in September 2008 along with over 100 NGOs.

Its main aim is to provide communities with access to information.

The channel provides opportunities for youngsters who want to pursue a career in the media industry. The channel has a weekly viewership of 271 000. The new look is set to focus on the digital strategy of the channel, which looks at how it will use social media along with its programmes.

“I believe there’s still a very strong role for television in today’s world and the future, I don’t think people will ever stop watching television, it’s a communal activity.”

The digital strategy will also be used to enhance community engagement. Thorne said its flagship show Our City will be used to pioneer the strategy.

“Our City is the show that we’re using to innovate. I’m excited to see the show be a forerunner of digital media strategy for community-based television.” – Staff Reporter