PR Oscars strike at the Empire
PUBLIC relations agency Atmosphere Communications took home the award for Campaign of The Year at the Prism Awards held at the Empire Conference and Events Venue in Johannesburg on Sunday.
Around 300 people attended what is deemed Southern Africa’s public relations Oscars.
Nicola Nel, managing director and owner of Atmosphere Communications, said they were excited by winning the most prestigious award.
“We are super excited. It’s a campaign that is close to our hearts because it’s a social cause encouraging Capetonians to use less water.
“So not only is it an award-winning campaign, but we are trying to impact change in that area that desperately needs it,” Nel said. Atmosphere took home 11 other awards. Now in its 21st year, the Prism Awards are presented to public relations and communication professionals who have effectively incorporated creativity and professionalism in their strategies and campaigns.
PRWorx was one of the big winners of the evening, bagging six awards.
Madelain Roscher, PRWorx managing director, said: “We won eight last year, PRWorx is consistently the highest winning agency, the competition was tough.
“We work exceptionally hard and make it our business to understand our clients business.” – African News Agency (ANA)