Apple debuts winning formula
APPLE took the wraps off a renewed iPhone strategy on Wednesday, debuting a trio of phones that aim to spread the company’s latest technology to a broader audience.
The iPhone Xs, starting at $999 (R15 000), succeeds last year’s flagship model with a faster A12 processor and updated cameras. The iPhone Xs Max is a higher-end version with a 6.5-inch OLED screen, making it one of the biggest on the market, and one of the most expensive at $1 099 and up. There is a 512GB storage option for the first time.
The third model, called the Xr, is Apple’s biggest hardware bet of the year. It retains the key advances of the first iPhone X, but is cheaper while being noticeably larger at 6.1 inches. The price starts at $749.
Apple used older LCD screen technology and aluminium, rather than stainless steel edges.
“We want to reach as many customers as we can with this incredible technology,” Apple marketing chief Phil Schiller said. The shares slipped 1.2% to $221.07 at the close in New York. When Apple introduced the iPhone X last year at a starting price of