VERTICAL

STUDENT CARDS

ABSA has issued new-look vertical cards to student customers. As the academic year starts, students who bank with Absa will become the first to enjoy the benefits of the cards. From this month, the new card is being rolled-out to their student debit and credit card customers. Cowyk Fox, managing executive: everyday banking, retail and business bank SA at Absa, says: “Think about how you use your card when you make purchases; when you hand over your card to a cashier, tap it to make contactless payments or dip it into a point-of-sale machine – you’re probably holding it on the short end, vertically.

“Having the agility to remain relevant to the changing needs of our customers is crucial. To this end, the nature of card usage has changed exponentially, from the way that we interact with websites, apps and phones to shopping on-the-go.”