South Africa saddened after SABC scraps ‘Isidingo’

THE SABC has finally confirmed reports that SABC 3’s Isidingo is to be cancelled, and many on social media were left heartsore by the news.

The show, which has been on TV for 21 years, is expected to air its final episode on March 12.

“The decision to decommission

Isidingo was informed by factors which include poor audience ratings during the time slot, decline in revenue and poor return on investment,” SABC acting group executive: television David Makubyane said. “The organisation was faced with no option but to review programmes… that are not performing and to ensure the channel’s content is competitive and commercially viable.”

SABC said that in line with the channel’s future strategic direction,

Isidingo was one of the programmes that would not be recommissioned for the new fiscal year from April.

Many on social media have been sharing their memories of the show, how it affected them and what they will remember the show for:

I will always appreciate Isidingo for how it pushed the queer agenda. It gave us queer representation in a meaningful way and really helped start conversations in our households. From Steve’s gay wedding to the infamous threesome with Len, Nandipha and Johnny it did the things. pic.twitter.com/ mGtiSdurdS – A writer who doesn’t write (@thelionmutters)

Makes the 2 of us. I am really hurt and sad. #Isidingo – Motheo Lebelo (@MotheoLebelo)

What is happening to Isidingo is a reflection of what is happening to SABC as a Broadcaster, if u don’t invest in good content definitely u gonna bleed viewers. – Isaac Gumede (@Isaac_Mnguni) | IOL