Careers in digital marketing
DIGITAL marketing have proved useful during Covid-19 as businesses strive to create an online presence to market themselves.
Jay Rathod, the founder of Goal 2 Learn, has listed the career options available in digital marketing:
Search Engine Optimisation (SEO)
With an increase in the demand for SEO services, job opportunities in the industry are at an all-time high. With a surge in online businesses due to the pandemic, an SEO specialist is needed by every organisation, brand and agency.
Pay Per Click (PPC)
The job role demands an individual to be well-versed in the principles of search engine marketing (SEM) including SEO. The goal of every PPC professional is to improve online marketing efforts.
Social media marketing (SMM)
Behind every social media message there is a human messenger who conveys the company’s views to its consumers. A social media executive manages all social media channels, and campaigns to engage with the right audience while creating a loyal customer base.
Search engine marketing (SEM)
SEM professionals are responsible for planning, implementing and managing the company's overall SEO strategy, as well as covering a variety of duties such as web marketing, web analytics, content strategy as well as keyword strategy.
Web developer and web designer
The major role of a web designer is to create on a brand-new website or maintain the look and features of the site and associated applications. Web designers work closely with key development managers to keep the company’s website up to date.
Content writer
A content writer creates content for blogs, articles, product descriptions, social media and the company website, along with evaluating analytics to modify content as required, regularly updating the company's website and promoting the company blog.
Digital agency account manager
An account manager acts as a link between the company and the client. They manage the clients’ accounts, listen to their needs and help them meet their objectives.