Cape Town to host Loeries

CAPE Town will host this year’s Loeries Creative Week, a festival held across Africa and the Middle East which creates an opportunity for the brand communication industry to network, organisers said.

The October 20-22 festival by The Loeries, a non-profit company, will bring together the best innovative minds in the industry, it said in a statement.

The partnership with Cape Town, which was awarded the World Design Capital prize in 2014, represents an opportunity to impact the development of the brand communication and allied industries, said The Loeries.

“Each year, Loeries Creative Week creates an opportunity for the brand communication industry to unite around a common goal of supporting the industry across AME to create greater positive societal impact,” it said in a statement.

“As an official Unesco City of Design, Cape Town prides itself in being a metropolitan city that encourages design and creativity while also providing a platform for creatives to showcase their talent,” mayor Dan Plato said.

The festival will include a programme of seminars by key industry leaders, trends discussions with Loeries international jury presidents, master classes, networking hubs and two nights of awards announcements.

Loeries chief executive Preetesh Sewraj said Cape Town had a rich tradition of being a centre of creative excellence and that the festival would hopefully inspire more young people from the city to join the brand communications industry.