Cape Argus

Apple to identify and compensate all creators featured in a DJ Mix

- LIAM KARABO JOYCE

FOR the first time, DJ Mixes will have long-term monetary value for all creators involved.

Using Shazam technology, Apple Music, in co-operation with major and independen­t labels, has developed a tool that will allow Apple Music to properly identify and compensate all the individual creators involved in making a particular DJ Mix – including any artists behind the music in the mix.

“Apple Music is the first platform that offers continuous mixes where there’s a fair fee involved for the artists whose tracks are included in the mixes and for the artist making those mixes. It’s a step in the right direction where everyone gets treated fairly.

“I’m beyond excited to have the chance to provide online mixes again,” said Belgium DJ and producer Charlotte De Witte. “There’s a different approach to it compared to playing a peak time set in a club or at a festival. It enables me to, without any limits, offers an insight into my music collection.”

Across Africa, the platform hosts more than 100 mixes between South Africa, Kenya, Uganda and Ghana as independen­tly produced mixes, Boiler Room mixes, and Apple Music’s One Mix and tentpole mix programs. The mixes can be found on their relevant category pages, and are all prominentl­y featured on Apple Music’s Isgubhu, the service’s unique destinatio­n for African Dance and Electronic music.

During Black Music Month, mixes were commission­ed from Honey Dijon, Amorphous, DBN Gogo, DJ Clue, D m Funk and Funk Flex.

“In 1992, Mixmag invented the world's first mix CD Mixmag Live with Carl Cox and Dave Seaman,” said Nick Stevenson, managing director of Mixmag.

“It changed mix-tape culture. “Ensuring DJs, producers, rights holders and suppliers are given longterm financial payouts from mixes containing their work is vital in our industry.”

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