What world will be consuming
US RETAILER Whole Foods recently revealed its predictions on the biggest food trends for next year, and some of them are pretty out there.
Every year, a trends council of more than 50 Whole Foods Market team members, among them local foragers, regional and global buyers and culinary experts, compile trend predictions based on decades of experience in product sourcing and studying consumer preferences, as well as in-depth workshopping with emerging and existing brands.
Here is what they’ve predicted people will be eating next year, according to Whole Foods.
Reducetarianism
The retailer suggests that if you are a plant-curious eater who isn’t ready to give up meat entirely, you should try reducetarianism which is reducing your consumption of meat, dairy, and eggs without cutting them out completely.
“When animal products are on the menu, reducetarians make them count, opting for premium grass-fed meat and pasture-raised eggs,” Whole Foods reports.
Hibiscus is happening
“Hibiscus has a long and delicious history in the world of teas, and customers have historically kept it in their rotations for its vitamin C content.
“Now, producers are harnessing its sweet, tart flavour in the form of fruit spreads, yoghurts and beyond. Of course, beverage makers are keeping up, leaning on hibiscus to craft delicious drinks that adopt its signature hot-pink hue.”
Buzz-less spirits
With millennials and Gen Z-ers dabbling in “drysolation” during the pandemic, Whole Foods doesn’t see the sober-curious mindset going away any time soon.
“Enter a new line up of drinks that provide the taste and sophistication of cocktails without the buzz. If you want to shake things up, there are elegant mocktail options to explore.”
Seize the sunflower seed
“After fuelling grand slams and double plays for years, sunflower seeds are branching out of the ballpark and sliding into crackers, ice creams, and creamy cheeses.
“Delivering protein and unsaturated fats, these mighty little seeds are transforming the 21st-century snack game.
“Parents, take note – many sunflower seed-based products are made without nuts, which means allergy-friendly school snacks (just make sure to always check the label).”
Functional fizz
Today, bubbly beverages are doing double duty.
“People are looking for sparkling drinks that not only taste great but also offer ingredients that balance out the sweetness.
“We’re talking soda with probiotics and fizzy tonics with added prebiotics, botanicals, and more. Fruity flavours. Unconventional ingredients. Get more from your bubbly drinks.”