Dream world of becoming a billionaire
THE billionaire career comes with the disclaimer that the author and publisher do not make any representations or warranties on how the information in the book is used.
The reader is advised to read and enjoy it as a piece of fiction, and should you choose to rely on any aspect of the story, you do so at your own risk. So that is exactly how the story should be read – as an allegory in business.
The eponymous protagonist, Dan, likes money and what it can buy for him. He has an expensive Mercedes, a good place to stay, but a deep dissatisfaction that life has more to offer than the humdrum existence of working as an employee.
If he were to run his own business, he would call the shots and increase his financial worth. He sells everything he has to buy a business, a bakery, which because of extremely tight profit margins and being swallowed up by the much larger competition, his business tanks, and he has to rethink how to approach becoming a billionaire.
He finds a suitable course, scrapes together the money to attend it, slums it in a backpackers while the other delegates stay in hotels, and learns about the mindset needed to build a profitable business.
As in Napoleon Hill's books, there are essential issues that need to be addressed. You need to have a clear mind, focus, and goal with clear values. Looking to the future, you need to answer the question, “Where do you see your business in five years from now?
Dan has his trusted friends who act as his guides, and he learns the value of aligning himself with other people who already have a billionaire mindset. Networking with the right contacts goes a long way to building success.
He becomes physically active, changes his diet, and takes up the advice to return to being an employee while building up a side hustle.
In the case of Dan, he stumbles across a fabulous product which is crucial to develop his success. He's also wellplaced with a degree and several years work experience. The author does not attempt to answer how or where to find your successful product. Quite obviously, the whole strategy around marketing the product is also key to its success, because as good as the product may be, if it is not brought to the attention of the world it remains hidden. Systems have to be put into place. Marketing, sales, production, logistics, a team, social media and website, PR, are just the beginning.
Because this is a fairy tale, Dan’s product takes off, he develops the perfect mindset that puts him on the same level as directors and investors, he learns to become non-reactive, and he gives ten percent of his earnings to communities in need, and meets the woman of his dreams.
It is easy to be critical (chasing a dog with a stick, few female role models, little details on running business systems or finding that niche product or service), but as the disclaimer says, what you take out of the story is up to you, the reader.