Shaun Stylist gets ball rolling with latest amapiano release ‘JJ Phakathi’
OFF the back off inking a record deal with Warner Music Africa, DJ, television personality and fashionista Shaun Naki, aka Shaun Stylist has released his first single of the year, JJ Phakathi.
The track features some of the hottest new talents including T&T MuziQ, Pushkin RSA, Springle, and Jay Jay.
“The song is about encouraging people to go for anything they want to achieve – even beyond and outside the music industry; but any goal that they visualize can be materialised,” said Naki.
“Amapiano is the fastest-growing South African genre that is all about youth and culture. This genre is making a mark, even overseas, and this aligns naturally with my aim of taking my music abroad.”
Naki has carved a name for himself in the fashion world and is associated with top businesswomen and socialite, Shauwn MKhize, as well as clients such as South African soccer star, George Lebisi.
Last month, Warner Music Africa (WMA) and Naki penned a global deal to take his music career to new heights. One of the key things about Naki’s collaboration with the big label, is being a ladder for upcoming talent.
“It’s important for this collaboration to give a platform for new kids, that’s how we’re going to expand, that’s how we’re going to grow the Amapiano genre.
“My aim is to break records and dominate the charts. I want this moment to be an inspiration to anyone out there to dream big.”
Now, the man of many hats is growing his footprint in music, which like many, began in church.
He is a regular behind the decks of some of South Africa’s top venues and has his sights set on local and global domination.
How has it been meshing the two worlds of music and fashion?
Honestly speaking, it hasn’t been a rough road to cross because both industries work hand in hand but just different dynamics… but I love the music scene more.
Do you remember what your first introduction to fashion was?
If I remember, it’s way back from primary school redesigning my clothes to look different from others and I guess that’s what separated me from the rest.
Who has influenced or inspired your style?
Musically it has to be Kabza De Small. As my mentor he gives guidance regarding the music sphere.
What brands do you gravitate towards, and do you think brands make you stylish?
I’m very picky when it comes to brands and can’t really say which one exactly, but I stand firm in saying loud brands don’t make you stylish, but they make you a mannequin instead of a fashionista.
How do you think your cultural background has contributed to your understanding of style?
In the fashion house, it has to be Scott Disick … he used to kill the formal dress code very effortlessly and I used to watch and follow him a lot. I don’t want to lie, it had totally no contribution whatsoever to my style and I think should bring the culture of celebrating our cultures in fashion.