Fast to fight hunger

OVER11 million South Africans don’t know where their next meal is coming from and yet a third of the food produced in South Africa ends up in landfill sites. FoodBank South Africa’s vision is of “a South Africa without hunger” and in response to World Hunger Day on May 28, FoodBank SA will be holding its second 12-Hour Fast.

A registered non-profit organisation established in 2009, FoodBank SA provides a co-ordinated central logistical infrastructure that collects food from manufacturers and retailers, and ensures that this food is redistributed to help feed thousands of hungry people every day.

“In 2014 we raised enough funds to ensure that an extra 354 people had access to a meal for a full year! This year we aim to double that!” said Kate Hamilton, Fund Development Manager.

FoodBank SA is encouraging the people of South Africa to commit to fast for 12 hours from 7am to 7pm on May 28, World Hunger Day, and make a R40 donation which will cover the cost of providing food to someone for a full month. Then, break your fast by getting together with family, friends and colleagues at the end of the day, share a meal and reflect on the impact hunger has on the lives of millions of South Africans.

In a bid to demonstrate just how small your R40 donation is and to raise awareness around World Hunger Day, FoodBank SA is currently running a social media campaign on Facebook, facebook.com/foodbanksa, and Twitter, twitter.com/foodbanksa, inviting people to take a picture of something they’ve spent R40 on that you would be willing to go without to help feed someone for a month, and to share it!

If you’re a company looking to get in on the act, challenge staff and competitors to help raise funds for this worthy initiative.

For further information and to join the fast, register at foodbank.org.za. Do your bit for a great cause by sharing across your social media networks and encouraging others to do the same. Robyn Zaaiman

Craving Novity