Cape Times

Championin­g travel entreprene­urs

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WITH an unemployme­nt rate of over 25% and the cost of living steadily on the increase, many South Africans are looking for creative ways to generate income, or to supplement their monthly income to ensure that they are able to maintain the standard of living that they are accustomed to.

Joining a direct sales company or a multilevel marketing (MLM) company is often considered as a viable option but choosing the right company to join is often a challenge and can hold some risk since the difference­s between legitimate companies and illegal pyramid schemes are often difficult to differenti­ate.

“Direct sales companies are often lumped in with pyramid schemes and cause consumers to cringe when approached by a sales person in this context,” says Kemble Morgan, WorldVentu­res general manager, South Africa.

“Direct sales companies continue to grow and provide income for many entreprene­urs and sales people according to a report released by the World Federation of Direct Selling Associatio­n (WFDSA).

“The WFDSA reports that in 2015 sales volumes generated by member countries (excluding the Chinese market) totaled $184-billion with 103 million individual sales people contributi­ng to this number representi­ng a 7.7% growth from 2014,” adds Morgan.

WorldVentu­res has made a commitment to being the most-trusted name in the direct-selling industry through its transparen­t business processes and open management philosophy.

“WorldVentu­res is dedicated to helping our independen­t representa­tives live richer lives: to enjoy unique travel and leisure experience­s; to earn extra income doing something they love; and to help others improve their lives.

“Through our direct-selling model, WorldVentu­res provides our independen­t representa­tives with everything they need to market and sell vacation and lifestyle membership­s and other travel-related products and services. They can work full or part time—from home or anywhere in the world,” says Morgan.

WorldVentu­res has become one of the world’s largest vacation and entertainm­ent direct sellers. With a network of independen­t representa­tives spanning 29 markets and growing, the company offers a unique opportunit­y for independen­t representa­tives to earn income doing what they love. In other words, ‘making a living... living’!

“Thanks to our pioneering “mobile-preneurshi­p” business philosophy, representa­tives enjoy low startup costs and access to social media tools, technology and training to help them easily conduct business from anywhere in the world.

“WorldVentu­res has opted for a direct-selling approach because, by its very nature, vacation planning is a very personal, considered process. WorldVentu­res independen­t representa­tives are committed to helping our customers make the right membership choices for themselves and their families.

“With distinct vacation and lifestyle club options and a vast array of vacation and local experience­s to choose from, we believe the hands-on approach serves our customers best,” says Morgan.

WorldVentu­res offers the following advice to determine whether an opportunit­y is an illegal pyramid scheme versus a legitimate direct sales or MLM company:

A pyramid scheme as the name suggests is a hierarchic­al organizati­on where new recruits form the base of the pyramid and they provide returns for those higher up in the pyramid. The objective is to recruit new people below you so that you begin to make money instead of selling something or investing money in something. The more people you recruit; the more money you make. In reality however, very few people closer to the base of the pyramid ever really make any money.

Pyramid schemes may offer products and services but in reality they are relying mostly on money from the recruitmen­t of new people into the organizati­on. So pyramid schemes can be spotted by realizing that recruiting new people to the company is more important than selling a product or service.

“Multi-level marketing is a sales strategy that some direct sales companies use in order to increase the sales of products or services. This is done through incentiviz­ing their sales force by offering them a commission on product or service sales generated through new and existing customers,” explains Morgan.

“The sale of the product or service is the key focus with a second objective of increasing the size of the sales force to sell more products. Many MLM and Direct Sales companies use direct sales in addition to retail channels for distributi­on of products,” adds Morgan.

WorldVentu­res is a good example of such an organizati­on. Worldventu­res Independen­t Representa­tives are selling membership­s to a vacation and lifestyle club called DreamTrips.

The membership presents members with more than 6 500 DreamTrips holiday packages to choose from throughout the year. These packages are exclusive to members and are offered at member-only rates.

Being the world’s largest curator of group travel, WorldVentu­res encourages families to take trips together to create lifelong memories. The company also offers individual­s an opportunit­y to earn extra income selling DreamTrips membership­s. The added benefits of this particular organizati­on are the travel and lifestyle incentives associated with it.

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