Witness Katy’s new album
KATY PERRY pulled out every stop out to drum up attention in advance of her new album, Witness.
SHE dished on her Taylor Swift beef. She ranked her ex-lovers.
She cooked with celebrity chef Gordon Ramsay and discussed cultural appropriation with Black Lives Matter activist DeRay McKesson.
She endured blowback after a cringeworthy Saturday Night Live performance.
She shed tears while divulging past struggles with depression during an hour-long therapy session broadcast live online. She slept under cameras.
Perry’s YouTube channel had millions of views during her four-day live stream, connected to Thursday’s album release.
So did all that press, all that attention, all those publicity stunts, amount to people tuning into Perry’s new work?
Soon after release, Witness shot to No 1 on the iTunes charts. But by Wednesday, the Dear Evan Hansen cast album was sitting in that spot, and Witness fell to No 5.
As of last Sunday, Swift’s old music was outperforming Perry’s latest release on Spotify.
If that seems like less than a blockbuster release, there’s still one big metric that hasn’t yet come out: the Billboard 200 chart, which lists the most popular albums by sales, ondemand streaming and digital sales of album tracks in a week. Industry forecasters expect Witness to debut at No 1 on that chart, Billboard reports.
The new rankings will be out this weekend. – The Washington Post