LG hopes to get back into the picture with new smartphone
LG ELECTRONICS yesterday introduced a slimmer version of its top-of-the-line phone, with advanced new camera and voice-activation features aimed at active video users, which it hopes can help it claw back market share lost to rivals.
The LG V30 offers a 6-inch screen that is shorter and narrower than its previous flagship phone, the G6, introduced just six months ago, making it easier to grasp. It is the lightest phone with a 6-inch or bigger screen, LG said.
The phone has a 13-megapixel wide-angle camera on the front for selfies, and a 16-megapixel camera on the back for taking photos or shooting videos.
The rear camera has an f/1.6 glass camera lens, the widest aperture lens of any major smartphone, putting it ahead of Samsung’s flagship phones and Apple’s iPhone 7, LG said.
“LG has pulled out all the stops with the V30 when it comes to specifications and features,” said phone industry analyst Ben Wood of CCS Insight.
Once a top five smartphone supplier, LG fell to the No 8-ranked smartphone supplier last year, according to data from market research firm Strategy Analytics. Along with HTC and Sony, it has been squeezed between top global vendors Samsung, Apple and Huawei and up-and-coming Chinese smartphones.
The LG V30 offers a cinematic mode for making movie-quality videos with 15 preset options including romantic comedy, summer blockbuster, mystery, thriller and classic movie effects.
It will be available in South Korea from September 21, followed by targeted markets in North America, Asia, Europe, Africa and the Middle East. – Reuters