Cape Times

BBM partners with Uber on ride booking

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CREATIVE Media Works, operating as BBM Messenger, has partnered with Uber, the world’s largest on-demand ride-sharing company, to launch the transport service within the messaging app.

It said yesterday that users from Indonesia, BBM’s largest market, as well as Africa, Asia, Europe, North America and the Middle East would have access to the new service.

BBM Messenger users – both Android and iOS – would be able to book an Uber ride via the Uber icon in the BBM Discover menu without leaving the BBM app or having to have the stand-alone Uber app on their phone.

Chan Park, Uber’s general manager for South East Asia, said BBM Messenger was the company’s first partner in the Asia-Pacific region to use the m.uber platform to request an Uber ride for its users without having to leave the BBM app.

Since it was establishe­d in 2005, BBM has evolved from a pure messaging applicatio­n for text and video communicat­ion to a social ecosystem unifying chat, social, commerce, content and services such as news, games and video.

Uber, which stared operations in 2010, is available in more than 600 cities in 78 countries. – African News Agency (ANA)

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