SA art trav­els across Ger­many

Cape Times - - NEWS - Staff Writer

LO­CAL artists re­cently ben­e­fited from in­ter­na­tional ex­po­sure af­ter their con­tem­po­rary art was ex­hib­ited in three cities across Ger­many dur­ing June and July.

The Trav­el­ling Art Gallery – an ini­tia­tive that aims to help South African artists take and sell their art­work abroad – re­cently re­ceived sig­nif­i­cant sup­port from Ropelius, a brand­ing and de­sign com­pany with of­fices in Ham­burg, Ger­many, and Cape Town.

The spon­sor­ship sup­port en­abled the ini­tia­tive to host pop-up ex­hi­bi­tions fea­tur­ing con­tem­po­rary South African art in three cities in Ger­many.

The Trav­el­ling Art Gallery was started by Ger­man Bar­bara Len­hard, who has been liv­ing in Cape Town for 10 years, as a pas­sion project.

Her team se­lected 12 lo­cal artists to present 80 stun­ning, fresh and ex­cit­ing pieces of art.

The ini­tia­tive has made its way to Kick­starter, the world’s largest crowd-fund­ing plat­form for cre­ative projects.

Ropelius chief ex­ec­u­tive Tom Leis­ten­schnei­der hailed the event as “widely suc­cess­ful”.

“We are proud to have been in­volved in a project that has cap­tured the imag­i­na­tion of the South African and Ger­man pub­lic and we are hon­oured to be able to play a role in help­ing lo­cal artists to not only get more ex­po­sure, but also to sell their art­work to an in­ter­na­tional au­di­ence,” said Leis­ten­schnei­der.

Ropelius has deep roots in Ger­many and a rel­a­tively new pres­ence in South Africa.

“As some­one who spends a lot of time in both coun­tries, it has been grat­i­fy­ing to not only raise the pro­file of South African art, but also the pro­file of the coun­try,” said Leis­ten­schnei­der.

“Many times, for­eign­ers see South Africa as a hol­i­day des­ti­na­tion where they can jour­ney on scenic routes among wine farms, go on a sa­fari, or en­joy a round of golf on a beau­ti­ful golf course.

“The other end of the spec­trum is peo­ple who see South Africa as an un­safe coun­try or one that is in po­lit­i­cal tur­moil.

“Ini­tia­tives such as the Trav­el­ling Art Gallery puts the coun­try’s emerg­ing tal­ent in the spot­light. It’s one of the best ways to boost the cre­ative in­dus­try and bridge the gap be­tween lo­cal artists and in­ter­na­tional buy­ers,” he said.

LO­CAL TAL­ENT: The Trav­el­ling Art Gallery re­cently re­ceived sig­nif­i­cant sup­port from Ropelius, a brand­ing and de­sign com­pany with of­fices in Ger­many and South Africa. The spon­sor­ship sup­port en­abled the ini­tia­tive to host pop-up ex­hi­bi­tions fea­tur­ing...

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.