Tak­ing SA art to the world

Cape Times - - METRO - STAFF WRITER

TWELVE tal­ented South African artists will show­case their con­tem­po­rary art to an in­ter­na­tional au­di­ence when their work is ex­hib­ited in Ger­many through­out next month.

The pur­pose of the Trav­el­ling Art Gallery (TAG), which will run from De­cem­ber 1 till the end of that month, is to show­case con­tem­po­rary South African art to an in­ter­na­tional au­di­ence via ac­ces­si­ble pop-up ex­hi­bi­tions in Euro­pean cities, ac­cord­ing to its or­gan­is­ers.

Founded by a group of South African artists early this year and driven by the pas­sion of art lover and gallery owner Bar­bara Len­hard, the TAG pre­vi­ously held three suc­cess­ful ex­hi­bi­tions in Ger­many in June and July.

Jo­han­nes­burg-based Bid­vest Panalpina Lo­gis­tics’ busi­ness de­vel­op­ment direc­tor Maria du Preez, with the com­pany’s man­ag­ing direc­tor Craig Moun­tjoy, sup­ported the TAG from the start.

The ini­tial con­cept for the TAG was sim­ply to “take South African art to the world and in­vite the world back to South Africa”, Du Preez said.

Be­fore the June and July trip many had thought lo­gis­tics for trav­el­ling around Europe with large art­works, and set­ting up and pro­mot­ing pop-up ex­hi­bi­tions, would be com­pli­cated.

But Len­hard and her team hosted two suc­cess­ful crowd­fund­ing cam­paigns on Kick­starter to raise the ini­tial op­er­a­tional costs.

The TAG is now in the process of be­ing set up as a NPO.

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