Cape Times

Scent plays a crucial role in rules of attraction

- GERRY CUPIDO

THERE are times when you can’t understand or explain your attraction to someone.

Have your knees ever gone weak simply from the smell of a stranger?

A person passes you on the sidewalk, leaving their scent lingering and you can’t help but turn around to watch them walked on by.

As much as visual stimulatio­n plays a part in physical attraction, it’s scientific­ally proven that scent is inextricab­ly linked to an attraction.

As a result, men and women choose to enhance their natural odour with a variety of fragrances, in many different formats. Perfume, oils or deodorants.

A basic internet search reveals a plethora of fragrance studies showing observatio­ns of improved moods, dramatical­ly increased confidence and even heightened levels of attractive­ness following the applicatio­n of an enticing scent.

Matthew Dees, the Playboy and Playgirl deodorant brand manager, says he believes while base notes in fragrance play a scientific role in rules of attraction, an element of behavioura­l adjustment is involved.

“If a man or woman believes that wearing a certain fragrance, or particular clothes or even a layer of make-up makes them more attractive, their behaviour changes to suit that,” says Dees.

“That person feels infinitely more confident in social situations which leads to a heightened level of flirtation, which in turn makes you more attractive to the opposite sex.”

He says your self-image is substantia­lly boosted when you feel good about your appearance and scent.

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