SCRAMBLE FOR J.LO’S ICONIC VERSACE GOWN

VIP SHOPPERS are desperate to get their hands on Jennifer Lopez’s iconic Versace gown before it goes on sale. Ultra-rich customers are registering their interest in the plunging, jungle-print dress on highend fashion sites like Net-a-Porter and BrownsFashion.com, and pre-ordering the style through A-list favourite shopping destination Moda Operandi.

Versace is unveiling two versions of the gown: the embellished, short-sleeved style worn by J.Lo, 50, on the catwalk last year; and a long-sleeved version that is more similar to the original show-stopper worn by the singer to the Grammy’s in 2000.

This “unprecedented interest” in both pieces comes despite their eye-watering price tags, the Daily Telegraph reported.

The runway version will retail at £4 850 (R92 331), while the long-sleeved style is more “affordable” at £4 850.

Speaking to the newspaper, Ida Petersson, womenswear buying director at BrownsFashion.com, noted it was unusual for such an expensive item to drum up such interest. “It’s a [almost] £7 000 dress, so it’s rare to see this sort of response.

“Demand is normally limited to a smaller customer base when we’re talking about something at this price point.”

However the luxury e-tailer has seen high net-worth customers from around the world rush to get on the waiting list. There are four times as many interested shoppers as there is stock.

Net-a-Porter has seen similar interest, with its “Extremely Important People” shoppers registering interest in both pieces. The rush comes before J.Lo’s Superbowl half-time performance this weekend, which has potential to further spur interest. | Daily Mail