Cape Times

More retailers pull plug on TRESemmé products

- FRANCESCA VILLETTE francesca.villette@inl.co.za ODWA MKENTANE odwa.mkentane@inl.co.za

FOUR more major retailers have pulled TRESemmé products from their shelves while mother company Unilever has yet to publicly account for who passed and approved its racist hair advert.

Following mounting pressure, Clicks was the first to remove the hair products from its shelves, with Woolworths, DisChem, Pick n Pay and Checkers reported to have followed suit.

Their withdrawal also comes as the EFF today wraps up its five-day demonstrat­ion at Clicks stores, during which at least 425 of about 700 Clicks stores in South Africa were affected.

The EFF said yesterday that it met Clicks and Unilever management where they all agreed that the advert was offensive and racist. “However, we could not find each other on the publishing of the names of people responsibl­e for the racist image,” the EFF said.

“Moreover, the (Unilever) director involved in the campaign has since left the company and the country. Unilever has made a commitment that following its internal investigat­ions, the necessary disciplina­ry action will be taken against those remaining in the company in line with its policies. Upon the conclusion of the internal process, Unilever will take the EFF and the country in confidence,” the party said.

The EFF said it had agreed with Unilever that it express remorse to all South Africans, especially black women, that Unilever withdraw all TRESemmé SA products from all retail stores for 10 days; and that Unilever donate a minimum of 10 000 sanitary pads and sanitisers to informal settlement­s identified by the EFF.

“In line with the above, the EFF and Unilever have put the matter in question to rest. We have agreed to further discussion­s on transforma­tion within Unilever relating to procuremen­t, empowermen­t, employment equality and localisati­on,” the EFF said.

Despite numerous requests for comment on retailers decommissi­oning their products as well as feedback on the meeting with the EFF, Unilever did not respond yesterday.

The Clicks Group, owners of Clicks stores, and the United Pharmaceut­ical Distributo­rs, have committed to increase spending on small, micro and medium enterprise­s (SMMEs).

The undertakin­g was made by Clicks group chief executive Vikesh Ramsunder at a meeting with Small Business Developmen­t Minister Khumbudzo Ntshavheni, and a senior delegation from her department, as well as representa­tives of the Small Enterprise Developmen­t Agency (Seda), and Small Enterprise Finance Agency (Sefa).

“I am humbled and encouraged by our interactio­n with the Honourable Minister as I believe that we can jointly find a constructi­ve solution to this regrettabl­e incident,” said Ramsunder, who reiterated the group’s apology to the minister, noting that the material was “insensitiv­e” and left him devastated.

The health and beauty retailer came under fire for images on its website, which have since been removed. Clicks issued a public apology for the TRESemmé promotiona­l campaign advertisem­ent which referred to images of a black woman’s hair as “dry and damaged” or “frizzy and dull”, while a white woman’s hair was “fine”, “flat” or “normal”.

Clicks stores yesterday were operating normally despite EFF threats to close outlets, with some stores under SAPS supervisio­n. EFF supporters gathered at the store in the N1 City Mall in Goodwood and chatted with police.

EFF provincial spokespers­on Wandile Kasibi said he was satisfied that Clicks had removed TRESemmé products from its shelves. “Other Clicks stores are being alerted when we are coming so they close immediatel­y and open when we leave.

“What we are mainly focusing on now is to make sure all TRESemmé products are completely removed from the shelves. We will inform the public about the next step after this five-day protest to close Clicks stores,” said Kasibe.

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