Bid to break tech giant’s monopoly

HUNTINGTON: A US-based news organisation has filed a lawsuit against Facebook and Alphabet, the parent company of Google, alleging that the tech giants with their dominance over the digital advertising market adversely affected an important revenue source.

The lawsuit, filed by HD Media, makes the argument Google and Facebook represent a digital monopoly that should be broken up.

The complaint also alleges that Facebook and Google violated antitrust laws in the US by attempting to consolidate their dominance of the digital advertising market, striking a secret pact codenamed “Jedi Blue” to manipulate online auctions.