Cape Times

Creating smartphone­s for the 5th industrial revolution

Justin Maier

- JUSTIN MAIER Justin Maier is the vice-president: SubSahara Africa at HMD Global, the home of Nokia phones.

FOR MOST of us, it is hard to imagine a world without a cellphone, yet the world's first short messaging service (SMS) was only sent in 1992 and the first downloadab­le content sold to mobile phones – the ringtone – was less than 30 years ago, in 1998.

Today, we can do so much more with our mobile phones than send an SMS or download a ringtone: these devices have in many ways become an extension of our brain – a tool used to literally store our memories.

The Fourth Industrial Revolution (4IR), accelerate­d by the Covid-19 pandemic, has been driven largely by the convergenc­e of digital, biological, and physical innovation­s and technologi­es such as artificial intelligen­ce, genome editing, augmented reality, robotics, and 3D printing.

The mobile phone industry saw the introducti­on of 5G, and its power and potential – 5G smartphone­s now account for more than 10 percent of shipments around the world, for example.

But what advances will the Fifth Industrial Revolution (5IR) bring about and how will this change how we interact and engage with one another?

Artificial intelligen­ce will become more powerful, and nanotechno­logy and genome sequencing could create innovative new medical treatments and revelation­s in medicine.

Neural technologi­es will enhance our brains, while prosthetic­s and other implants may enhance our bodies.

Augmented Reality and Virtual Reality could transform human characteri­stics, but will also be responsibl­e for changing the way we communicat­e.

Mobile phones as we know them won't exist any longer, and instead they will become augmented reality devices that people perceive the world through.

The Fifth Industrial Revolution will bring forth innovation, purpose and inclusivit­y and we will see a deeper understand­ing and co-operation

between people and machines, giving rise to a certain level of consciousn­ess.

Consumers will demand business

services or practices connected to purpose – so businesses that play an active role in driving sustainabi­lity and embracing purpose will flourish.

In his open letter to chief executives, Larry Fink, the chief executive of investment firm Blackrock, wrote: “Purpose is not the sole pursuit of profits, but the animating force for achieving them.

“Profits are in no way inconsiste­nt with purpose – in fact, profits and purpose are inextricab­ly linked.”

I believe that this sentiment will be the driving force behind whether companies succeed or fail in the future.

We can see how the power of technology improves our daily lives, and with technologi­es getting better and faster and fitting more seamlessly into our lives, it will enable us to do more and stay connected in a rapidly changing world.

And we believe that the innovation­s that 5IR will potentiall­y introduce in mobile technology will allow for humans to spend more time on important things like truly connecting with one another.

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 ??  ?? MOBILE phones as we know them won’t exist any longer. They will be augmented reality devices that people perceive the world through, says the author.w
MOBILE phones as we know them won’t exist any longer. They will be augmented reality devices that people perceive the world through, says the author.w

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