David Tlale launches his third collection with Avon
ACCLAIMED fashion designer David Tlale recently launched his third collection with beauty brand Avon.
Tlale partnered with Avon in 2019 and launched their first collection in March 2020, then a second installation in October the same year, where they revealed the Exotic Collection.
This month, the award-winning designer staged a show at the Rands
Club in Joburg CBD, unveiling the Avon x David Tlale third collection.
The Volsoorus-born designer says this collection is about celebrating the African continent and all the things we’ve been through as a country.
“All we did was develop a beautiful monogram that we wanted to make sure that people can touch, feel and own,” said Tlale. “We wanted people to access affordable luxury and have a piece of David Tlale. The colours are quite vibrant. We decided that we are from a very dark era in our lives, and we want to excite people. We want to make sure people look and feel good.”
The collection – dresses, catsuits, handbags and sunglasses – focuses on orange, mixing it with nude and a touch of black stitching.
“When you look at the craftsmanship, it’s what we pride ourselves on. Attention to detail. And because it’s proudly made in South Africa, I always say ‘it’s got to be perfect’, we can’t compromise,” said Tlale.
He used prints that he’s developed over the years, splashing them on fabrics such as chiffon, satin and lycra.
Mafahle Mareletse, managing director of Avon, said this collection was his favourite. He said working with Tlale had been amazing because as a beauty brand that dealt with everyday women, they wanted to create luxurious collections for those women at an affordable price.
“I met Tlale in Polokwane on a roadshow. I realised this man does not only appeal to wealthy people, but everyday women because our sales leaders and representatives are everyday women who make a living selling Avon. I saw these women going crazy about him and thought he is a brand we can work with,” said Mareletse.
David Tlale also launched his Autumn/Winter collection for South Africa at the Tranoi Show during Paris Fashion Week.