Cape Times

CHARLENE LOUW HAS BEEN APPOINTED AS CEO OF BEER ASSOCIATIO­N OF SOUTH AFRICA

- Edward West

THE BEER Associatio­n of South Africa (Basa) said yesterday that Charlene Louw had been appointed as its new CEO. Louw has had extensive experience in commercial and corporate law for more than 20 years. After practising as an attorney, she moved on to senior roles in the energy and private security sector. She also held leadership positions in public-facing entities such as the Road Accident Fund and Pikitup. The beer industry is a significan­t contributo­r to the economy. It supports more than R70 billion gross value added to the country’s gross domestic product (GDP), representi­ng R1 in every R79 of South Africa’s GDP. It supports the livelihood­s of nearly 250 000 people. Basa’s members are Heineken SA, South African Breweries, United National Breweries and the Craft Brewers’ Associatio­n of South Africa. “It is an honour to help shape this vital industry’s goals and priorities, and continue to showcase the economic value of beer … beer holds a unique place in our culture, heritage and traditions. It is a beverage that brings people together,” she said. She said part of her vision for Basa was a renewed focus on establishi­ng a culture of responsibl­e drinking, and stimulatin­g the beer economy through small, medium and micro enterprise developmen­t in the craft beer sector. Patricia Pillay, who recently stepped down as CEO, said Louws’ experience and background would bring a fresh perspectiv­e to the industry. “With so many role-players and stakeholde­rs in the beer industry’s value chain, it is essential to invest time and effort in relationsh­ips. We must work toward a regulatory and legislativ­e environmen­t that unlocks the industry’s true potential,” said Louw.

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 ?? | SUPPLIED ?? CHARLENE Louw.
| SUPPLIED CHARLENE Louw.

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