South Africa’s legislative capital and the continent’s third largest economic hub has perfected the blend of business and pleasure as inexplicable natural beauty plays host to globally-significant industry
When it comes to the leading business hubs of Africa, there are a few immediate names that spring to the fore, and - shining like a beacon above the continent’s traditional gateway - Cape Town perhaps stands head and shoulders above them all.
The sights of Table Mountain down to the stunning coastline of Clifton Beach are renowned on a global scale, and far from the norm of neighbouring cities and urban hubs around Africa, Cape Town’s reputation as a desirable tourist destination, migration opportunity or business travel centre is firmly set in stone already.
Very little marketing or promotional work needs to be done to drill home the appeal of South Africa’s second most populous urban area and provincial capital. And Western Cape’s finest asset somewhat inevitably carries a similar cachet when it comes to the business world and its appeal to the executive fraternity.
As the seat of the National Parliament and the legislative capital of the country, the city’s ability to marry business with pleasure is undoubted; only with the added bonus of being wedded on some of the most stunning backdrops in the world.
By proxy, its hugely diverse and multicultural make-up ensures its status as a key hub for business travel from all continents, and despite the wider country no longer being the sole point of entry for industry in Africa, South Africa’s tradition and history as the continental front door has already done the hard work in making Cape Town’s infrastructure one of the most varied, developed and lucrative for miles around.
Cape Town Tourism, the City of Cape Town’s official regional tourism organisation is responsible for destination marketing, visitor and industry services; and is excited about the potential that Cape Town still has from both a tourism and business travel perspective
“Successful tourism doesn’t just boost economies – it builds pride too. Cape Town Tourism believes in close
encounters, people as the focus point of tourism, responsible living, and immersion in the destinations and cultures we visit; this is what gives tourism in Cape Town its unique energy and appeal,” the Company says.
“We believe that tourism is built around involvement, participation, relationship and partnership, and that it is about actively taking hands with local communities, listening to their needs and working side by side to ensure that the environment and indigenous cultures are preserved, while allowing responsible travellers to experience the holiday of a lifetime.”