Fea­ture: spark­ing some­thing

Car (South Africa) - - CONTENTS -

FROM our dis­tant an­ces­tors cow­er­ing in caves and mar­vel­ling at the might of a pass­ing thun­der­storm, through to Alessan­dro Volta’s har­ness­ing of this seem­ingly un­con­trol­lable power, the in­ven­tion of the voltaic pile and the tor­tured ge­nius of Nikolai Tesla’s pi­o­neer­ing ex­per­i­ments with elec­tri­cal elds, we’ve long found our­selves drawn to the power of elec­tric­ity. But, while it has pow­ered ev­ery­thing from our homes to the com­put­ers form­ing the neu­ral net­work of our in­creas­ingly digi­tised so­ci­ety, elec­tric­ity’s in uence on the au­to­mo­tive in­dus­try has hit some­thing of a short cir­cuit. It has sparked lit­tle more than a fan­ci­ful con­cept here and a niche, badge-engi­neered Pr-pleas­ing EV model there.

This cau­tion is not un­founded, though. In an in­dus­try where the in­ter­nal-com­bus­tion en­gine holds sway and man­u­fac­tur­ers’ fates can be sealed by lit­tle more than a small com­mer­cial mis­step, the de­ci­sion to dip a toe into the EV mar­ket isn’t one to be taken lightly. Some­one had to go rst and, de­spite the fact Audi wasn’t the rst car­maker to in­tro­duce an EV to its sta­ble, the In­gol­stadt rm’s un­veil­ing of the E-tron looks set to com­plete the cir­cuit be­tween the com­pany’s tra­di­tional strengths and a world of mo­tor­ing held with the same cau­tion as the elec­tric­ity upon which it will be pow­ered.

Newspapers in English

Newspapers from South Africa

© PressReader. All rights reserved.