UNDERSTANDING HUMAN BEHAVIOUR IS CRUCIAL

Attacq’s Melt Hamman says being a CEO is like conducting an orchestra: you have to make sure that everyone is playing in tune.

Melt Hamman, the CEO of Attacq, was appointed as acting CEO on 1 December 2017 after the resignation of Morne Wilken. In June 2018 he was officially appointed to the CEO role. Likening the CEO role to that of a conductor, he says: “As CFO, you are one of the players, like the drums. So it is a bit of a leap to becoming a CEO. It’s less complicated to be a drummer than a conductor.”

He said it was particularly rough when he was playing the dual role – wearing one hat in one meeting and another in the next. “Being a CEO is a mindset. You have to take a leap out of the detail and start to manage the business and the team – be the conductor. If one of your players isn’t in tune, you need to help him – show him how to play the drums, or the violin.”

The biggest benefit from coming to the role from the CFO position was that he had a deep understanding of the business. “I joined the company six months prior to the listing in 2013. It was a small company with only 40 people. Now there are 142. So when I joined I was a Jack of all trades – I did HR, IT, risk – and gained a deep understanding of the business.”

He adds that another significant focus of the CFO of today is governance, and having been in the finance head role in a post-Steinhoff business environment helped him to be very analytical and structured about the way that the business operates.

Melt says he’s lucky to have always been a people person, so he’s risen to the challenge of understanding human behaviour as CEO. “A big focus for us at Attacq is looking at what creates positive energy for us as individuals, and then as a company, and then, on the flip side, looking at what zaps our energy, so that we can do more of what creates energy and address what zaps it.”

Some of the energy-zapping things that have been identified are toolong meetings, or too many emails, so he tries to put processes in place to help address these.

He says that right now, South Africans in general are suffering from a sense of “gatvolheid”, being overwhelmed by negative news. “Gatvolheid is a mental state that leads to disengagement.” So we have to address it in Attacq and also in South Africa more broadly. I gave a talk about it in which I said to my colleagues, most of you are in a relationship or have kids, so you must be extremely careful that you address your negativity, so that you create positive energy in your homes.”

Melt says that positivity can come from going back to basics – simple things like greeting each other and saying goodbye every day. He also encourages people to be engaged and to collaborate. “If the tea lady has an idea on how to save milk, I want to hear that idea.”

To any other CFO hoping to become a CEO, he recommends understanding the business and understanding human behaviour. “In the process of developing yourself, you need to build relationships within the company and gain a deep understanding of what is happening in your market globally, then in your sector, and finally, in your company.”