Style de­liv­ered to your front door

CityPress - - Business - PHUM­LANI S LANGA phum­[email protected]­ For more in­for­ma­tion, visit cra­teov­

Crate|ov Clothes is a fash­ion web­site where you can get a per­sonal stylist to com­bine three out­fits for you, which are packed in a crate and de­liv­ered to your front door. Dare I say this is like the Uber of per­son­alised en­sem­bles?

#Trend­ing thought we should find out what goes into mak­ing a busi­ness like this and how it goes about pro­vid­ing this per­son­alised ser­vice, so we caught up with Mathew de Villiers, the manag­ing di­rec­tor of this on­line fash­ion store. De Villiers has two part­ners who are hold­ing down other jobs to in­ject more funds into their busi­ness.

“The busi­ness was in­spired due to the pure frus­tra­tion of hav­ing to go to the shops to buy clothes, or even hav­ing to buy them from an on­line store,” De Villiers says.

Tak­ing time out of the day to go shop­ping can be an im­mense drag, not to men­tion the strug­gle to find some­thing you ac­tu­ally like.

De Villiers ex­plains that Crate|ov Clothes aims to al­le­vi­ate the un­ap­peal­ing as­pect of do­ing one’s own shop­ping, which of­ten comes with “not al­ways know­ing what is trend­ing or which out­fits work to­gether the best; hav­ing to en­dure the te­dious task of re­turn­ing the items and then wait­ing for the re­turned amount to re­flect in your bank ac­count; not be­ing able to try on items at home with items from the shops; and hav­ing to pay for items be­fore be­ing able to try them on at home”.

Crate|ov Clothes hand-picks items for its clients and de­liv­ers them by courier charge-free and obli­ga­tion-free.

“Our client re­sponses have been out­stand­ing. Some clients have al­ready or­dered four crates in the past six months. Our clients ab­so­lutely un­der­stand that this is a con­ve­nience that they can­not live with­out.”

The com­pany started up in July 2016 and, after two years of plan­ning, test­ing and pre­par­ing, it opened to the pub­lic in July. “Our stylists are hand-picked based on their ex­pe­ri­ence. Our busi­ness in­volves a huge level of cus­tomer sat­is­fac­tion and brand knowl­edge. We cur­rently have three stylists and will soon be hir­ing our fourth.”

Crate|ov Clothes of­fers men and women a large se­lec­tion of cloth­ing styles. Once you have de­cided what you want, your crate is packed with be­tween six and 10 items of cloth­ing, which you have seven days to try on.

“If a cus­tomer likes an item, they sim­ply keep it. We col­lect the items that are not cho­sen and charge them for what they take. Our cloth­ing ranges from beach­wear and streetwear to for­mal­wear. We also have part­ner­ships with var­i­ous brands in South Africa,” says De Villiers ●


PER­SONAL TOUCH Crate|ov Clothes gives you seven days to try on clothes that have been per­son­ally cu­rated for you by a stylist


LIM­POPO CHAM­PI­ONS LEAGUE Ggom from the north with a healthy dose of Sho Mad­jozi’s her­itage and brave pro­duc­tion

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