Recognising the growth of township economies and the role of the spaza shop industry, GlaxoSmithKline launched the Grand-Pa Spaza Academy in 2013, reaching out to microenterprises with an innovative intervention to assist with the development of basic business skills.
The challenges facing these small enterprises are many and include access to resources, the perception that spaza shops are not legitimate businesses and a lack of business support networks. Added to this is an increasingly competitive environment.
The Grand-Pa Spaza Academy curriculum is designed specifically for spaza shop owners – focusing on developing basic business skills, and understanding the fundamentals of marketing and customer relations, as well as the effective use of resources and financial management.
Since its inception in 2013, over 1 000 spaza shop owners have benefited from the GrandPa Spaza Academy. As a result, previous participants have seen growth in their businesses and a greater level of success.