The wis­dom of Lit­tlegig fes­ti­val founder ge­or­gia Black

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The hu­man need for con­nec­tion is as strong as the need for food and wa­ter.

say­ing you want to con­nect peo­ple is like say­ing you want to in­spire them. It’s an out­come. how do you get there? By car­ing deeply. re­ally, that’s what we do at Lit­tlegig – we care deeply about ev­ery as­pect of the fes­ti­val. That’s how we win peo­ple’s trust, and then the rest fol­lows.

Be mind­ful of the broader con­text, but don’t be apolo­getic about what you’re do­ing.

When you’re putting on a high-end event, ac­cu­sa­tions of elitism are in­evitable.

The only way to counter them is to be ex­cep­tional and to be con­scious. Pay artists and sup­pli­ers fairly. don’t ap­pro­pri­ate some­one else’s cul­ture. and then be proud of the plat­form you’re cre­at­ing.

Magic hap­pens when you move peo­ple from the think­ing brain to the feel­ing brain.

For var­i­ous rea­sons, fes­ti­vals have be­come in­creas­ingly for­mu­laic by de­sign: stages, food trucks, spon­sor ac­ti­va­tions, se­cu­rity checks. The only way to re­vive the ro­mance is by us­ing el­e­ments of sur­prise and cre­ative magic to pull peo­ple from their or­gan­ised, busy lives into a place of es­cape.

Col­lab­o­rat­ing with creatives is both a priv­i­lege and an art form in it­self.

I try to park my own con­trol­ling ten­den­cies and al­low artists as much cre­ative free­dom as pos­si­ble, but at the same time I must pro­vide and guard the frame­work for the project so that the ob­jec­tive is achieved. Lit­tlegig fes­ti­val rests on cre­ative tal­ent, and I’ve come to re­alise that ac­knowl­edg­ment is vi­tal, for even the most self-as­sured artists.

Not ev­ery­one is go­ing to like you.

This is an in­evitable truth of run­ning a busi­ness. as a cre­ative fes­ti­val we are a moving en­tity, con­stantly try­ing new ways of do­ing things, which can mean some tough de­ci­sions. on oc­ca­sion I have changed key sup­pli­ers in spite of very good re­la­tion­ships. I try to com­mu­ni­cate clearly and com­pas­sion­ately, but at the same time I do not al­low my­self to be bul­lied. It’s my pre­rog­a­tive and my duty to steer the ship in the direc­tion I feel it should be go­ing.

Prac­tise be­ing un­cer­tain, im­per­fect and un­o­rig­i­nal.

Th­ese are the things that scare me most and I’ve fig­ured out that the only way to con­front them is by try­ing new things. even if I do them badly, it keeps my life in­ter­est­ing. I’m not sporty but I re­cently started cold-wa­ter swim­ming and it’s en­liven­ing to ex­pand the way I see my­self. at the same time, there are a few ‘old’ things I am try­ing not to do: over­work or (strangely enough) read too much. I’m a bit ad­dicted to both and, left unchecked, th­ese can keep me from en­gag­ing with the world.

lit­tlegig founder ge­or­gia black; whim­si­cal decor; A sun­set con­cert

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